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A small ad can generate a greater return on your investment than any other type of advertising. You can also use it in a variety of media. For example, I often get profitable results from the same small ad in all of the following:Internet - posted as...
Marketing marketing headline different targeted procedure smallTestimonials Convert Prospects Into Buyers by: Bob LeducBig businesses get instant credibility with their well-known company name or brand name. But small companies have to create their own credibility. One of most powerful tools you can use for...
Marketing marketing testimonials customers example message10 Tips to Use Giveaways Effectively by: Susan FriedmannWalk around any trade or consumer show and you will be able to collect a bag full of advertising specialties, or giveaway items all designed to promote. But look a little more closely. How ...
Marketing marketing premium giveaway prospects item messagePower at your Fingertips by: Nicholas Dixon It is just amazing. Power right at your fingertips. It feels good to have access to such a powerful thing. In one click you can make thousands feel the power you possess in hand. What am I talking abo...
Marketing marketing power nicholas success10 Beer Budget Event Marketing Tips by: Sharron Senter Are you planning an event or participating in a trade show any time soon? If so, consider the following 10 low-cost marketing tactics before mailing your payment. Event Marketing Tactic #1 ...
Marketing marketing event booth tactic youaposre donapost© 2004, John Calderhttp://www.TheEzine.netWe've all heard of the idea of multiple streams of income, if from no other source, then from Robert Allen's books on that topic. But what does it really mean to build multiple streams of incom...
Marketing marketing water trenchThe telephone is the lifeline for many small businesses and that includes telemarketing. Yet with the advent of the National No Call Registry and fines up to $11,000 many small businesses are faced with the dilemna to telemarket or not. Telemarketing...
Marketing marketing small national businesses telemarketingHow To Win The "Marketing War", Capture Your Prospect's Mind And Make More Sales(c) 2004 Charles KangetheAs a marketer you are engaged in a "War" with competitorswhere the ultimate prize is capturing the mind of prospectsand claiming their purch...
Marketing marketing prospectaposs mind prospects theyIntroductionFairfax Cone (one of the founders of Foote, Cone & Belding), in his book "With All Its Faults", said that when most people sit down to write an ad "they forget that advertising is something one does only when he can’t go see his prospec...
Marketing marketing direct prospects salesmanClear positioning is critical for any product or service, whether new or existing. Without clear positioning it is hard to find or establish a Unique Buying Advantage (UBA). The first thing to consider when working on your positioning strategy is the...
Marketing marketing positioning customers advertising