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1. PersonalUnlike an advertisement in a trade publication, which can be read by anyone, your sales letter arrives at your prospect’s place of business as a piece of personal communication from your mind to his. Also, unlike any other medium, direct...
Marketing marketing mail direct sales letter prospectsMany people don't understand what soundbites are. They don'tknow how to create soundbites that sell. They don't knowthat it's not enough to be clever, entertaining or quippy.That might make TV and radio hosts happy, but it often w...
Marketing marketing soundbites says wantYou enjoy what you do. In fact, you love your product and want to tell everyone about it.Well, I hate to tell you this, but no one cares! Think about the last major purchase you made…maybe a car …did you buy it because the salesman told you about...
Marketing marketing customers needs speak prospectiveIntroductionFairfax Cone (one of the founders of Foote, Cone & Belding), in his book "With All Its Faults", said that when most people sit down to write an ad "they forget that advertising is something one does only when he can’t go see his prospec...
Marketing marketing direct prospects salesmanIt was moving day, twenty some years ago. The trucks had long since pulled away from our new home and we were left in that "what a mess limbo" that you are probably all too familiar with.We were also hungry and this was no time to hook up the stove a...
Marketing marketing impact time received knowREPRINT GUIDELINES-You are free to publish the following article in it'sentirety in your eZine or on your website. Our onlycondition is that you MUST keep the information about theauthor,(c) notice and resource box at the end intact.Please let u...
Marketing marketing laurence leader leadership becomeIt's no secret. The more you know about the psychology of selling, the more sales you will make. If you do business on the internet, it is extremely important that you know how to effectively communicate to your audience using the written word. ...
Marketing marketing people different buttons eachI promise you’ll be able to finish this article before you finish the first half of your PBJ. Are you sitting down? Good. Because I have some startling news for you. Print ads are here to stay. That’s right. Those dusty, musty, fusty old relics o...
Marketing marketing doesnt evenAre you not getting enough money from your promotional booklets? Or maybe those custom booklets are not raking in the reactions and the number of people that you want? If you are having these kinds of problems with promotional booklets, you should re...
Marketing marketing booklets promotional custom reasonsBrand Yourself with a Better Bio by: Kristie Tamsevicius A bio is a key part of your marketing toolbox. And a well written one is worth it’s weight in gold! This seeming simple marketing blurb has the amazing power to wow the media, impress a ...
Marketing marketing people spoken interesting find