7,171 articles on "marketing"

Testimonials Convert Prospects Into Buyers

Testimonials Convert Prospects Into Buyers by: Bob LeducBig businesses get instant credibility with their well-known company name or brand name. But small companies have to create their own credibility. One of most powerful tools you can use for...

Marketing  marketing testimonials customers example message
Keeping It Real: The Only Copywriting Trick That Works

Keeping It Real: The Only Copywriting Trick That Works by: Robert WarrenMuch of today's accepted copywriting wisdom comes from old books written for a different, quieter world.For most of the twentieth century, widely promoting a successful...

Marketing  marketing clients flaws they
Modern Marketing With Postcards

Modern Marketing With Postcards by: Bob Leduc Postcards may be one of the best kept secrets of modern marketing. They produce even better results now than in the past. That's probably because postcards deliver information the way people wan...

Marketing  marketing postcards postcard produce message website
Hi-tech poster reigns!

Modern world equates to greater involvement. But we cannot involve our body with lots of socialization, functions and other activities all at the same time. To maximize involvement we extend our personality and facility. We do this with the help of a...

Marketing  marketing posters poster printing campaign modern
Marketing and Multiple Streams

© 2004, John Calderhttp://www.TheEzine.netWe've all heard of the idea of multiple streams of income, if from no other source, then from Robert Allen's books on that topic. But what does it really mean to build multiple streams of incom...

Marketing  marketing water trench
How to Brief a Creative Agency

A new client recently emailed Mano Design a brief. It was very brief brief indeed. All it said was, "Can you write me some copy for a postcard?" Resisting the urge to write, "Dear Customers. Having a wonderful time - wish you were here. Love, The Cli...

Marketing  marketing brief agency work information
Creating a Good First Impression

No doubt about it, first impressions are important – whether you’re meeting a prospective mate’s family or introducing a product. What you say, how you say it, and when you say it are all critical. After all, your product’s only new once!Of c...

Marketing  marketing product introduction communications message important
10 Leadership Lessons From The World's Greatest Leaders

REPRINT GUIDELINES-You are free to publish the following article in it'sentirety in your eZine or on your website. Our onlycondition is that you MUST keep the information about theauthor,(c) notice and resource box at the end intact.Please let u...

Marketing  marketing laurence leader leadership become
A Guide to Telemarketing

Telemarketing is very simply put, the marketing and sales of goods, products and services over the phone. When phone calls are made to existing customers for the purpose of offering new products or made to prospective new customers, this is known as ...

Marketing  marketing telemarketing sales phone customer customers products
Advertiser - How To Be A More Effective Advertiser

The exposure of the world to print, audio and visual media has gone up tremendously. Today, even the cell phone that you carry with yourself is a potential advertisement tool. It goes without saying that advertisements are what a company is all about...

Marketing  marketing advertisements media advertisement company