7,171 articles on "marketing"

Why Your Ad Failed

So you spent good money on an ad, put it in a magazine or newspaper, and waited patiently for phone calls that didn't materialize. You're upset: you feel that you've wasted money and time, and now you're convinced that advertisin...

Marketing  marketing advertising customers needs customer medium only
The A-Z of Exhibiting Overseas

The A-Z of Exhibiting Overseas by: Susan Freidmann Exhibiting overseas is one of the fastest and most cost effective ways to identify the best foreign markets for your products/services. International trade shows and fairs offer opportunities fo...

Marketing  marketing business overseas often
Advertising Is Dead! Viva le SEO!

The King is dead! Long live the King!The death of Louis XIV. was announced by the captain of thebodyguard from a window of the state apartment. Raising histruncheon above his head, he broke it in the centre, andthrowing the pieces among the crowd, ex...

Marketing  marketing advertising search funeral iaposm online
Testimonials Convert Prospects Into Buyers

Testimonials Convert Prospects Into Buyers by: Bob LeducBig businesses get instant credibility with their well-known company name or brand name. But small companies have to create their own credibility. One of most powerful tools you can use for...

Marketing  marketing testimonials customers example message
10 Beer Budget Event Marketing Tips

10 Beer Budget Event Marketing Tips by: Sharron Senter Are you planning an event or participating in a trade show any time soon? If so, consider the following 10 low-cost marketing tactics before mailing your payment. Event Marketing Tactic #1 ...

Marketing  marketing event booth tactic youaposre donapost
What Our CAT Taught Me About Marketing!

What Our CAT Taught Me About Marketing! by: Cathy Bryant Toby is one of our two family pets (both cats). He is quite astute, and he has learned one of the most basic tenets of selling - stick with what works! Many of Toby's days are spent ...

Marketing  marketing learn results toby methods really works
$10 Per Click - Do They Know Something We Don't?

Per Click - Do They Know Something We Don't? by: Neal Lebar I have utilized pay-per-click (PPC) advertising since its inception about two years ago. With PPC, the advertiser is only charged when a person actually clicks on their link. The a...

Marketing  marketing cost acquisition advertising
When the Clock Strikes Twelve!

the Clock Strikes Twelve! by: Jaruda Boonsuwan I just finished reading another sales copy ending with the Deadline Marketing! And it's the sixth I see today saying "If you order by midnight, blah blah blah...." I'm sure you've see...

Marketing  marketing deadline order sales prospects
Promotional Freebies

What's a promotional freebie? A promotional freebie is something you can give to your customers, visitors or subscribers. Giving away "freebies" is an excellent marketing tool. Who doesn't love freebies? Having something to offer your visit...

Marketing  marketing give gift offer freebies
IT’S NOT ABOUT YOU!

You enjoy what you do. In fact, you love your product and want to tell everyone about it.Well, I hate to tell you this, but no one cares! Think about the last major purchase you made…maybe a car …did you buy it because the salesman told you about...

Marketing  marketing customers needs speak prospective