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The 3 C’s of Getting Your Foot in the Door of a Prospect by: Kathleen Gage Are you frustrated with cold calling because of all the rejection, phones slammed in your ear and being told to never call again? Wondering how some sales professionals...
Marketing marketing door foot action oftenA small ad can generate a greater return on your investment than any other type of advertising. You can also use it in a variety of media. For example, I often get profitable results from the same small ad in all of the following:Internet - posted as...
Marketing marketing headline different targeted procedure small30 Tips for Keeping Meeting Expenses to a Minimum by: Susan Freidmann Money makes the world go ‘round. And when it comes to meeting planning, money can probably get you whatever you want. However, few event planners have the luxury of an unlim...
Marketing marketing check hotel meeting negotiate roomWriting Powerful Effective Solo Ads by: Steven Boaze Everybody wants to make more money... In fact, most people would like to hit upon something that makes them fabulously rich! And seemingly, one of the easiest roads to the fulfillment of these...
Marketing marketing solo words money attention somethingAre You Marketing With A Deaf Ear? by: Charlie Cook Can you imagine having a phone conversation where you couldn't hear what the person at the other end was saying? You would have difficulty getting much done and you certainly couldn't...
Marketing marketing clients prospects questions wantOnline Promotion Beats Traditional Seven-One (Part 1) by: Judy Cullins While traditional marketing can work for the book author or publisher, the return is dim for the huge effort it takes. You must promote 90% of the time to even get a milligra...
Marketing marketing book time sales books releases releaseEvery business experiences slower periods. For some, theysell more during the Christmas season while others move at asnail pace. Some sell more during the summer and othersless. The key is being aware of your seasons andalternatives available to solv...
Marketing marketing seasons create timeIntroductionFairfax Cone (one of the founders of Foote, Cone & Belding), in his book "With All Its Faults", said that when most people sit down to write an ad "they forget that advertising is something one does only when he can’t go see his prospec...
Marketing marketing direct prospects salesmanHow would you like to not only promote your businesson television and radio, but also become a local,regional, or even national celebrity at the same time?Think it can't be done? Think again. I will show youexactly how to do just that, as I have...
Marketing marketing radio television interviewsA reverse affirmation is a positive statement thatyou tell your readers to tell themselves. You wouldwrite it in present tense like they've already solvedtheir problem or completed their goal.For example:Now, tell yourself "I am a wealthy busine...
Marketing marketingself reverse affirmation prospects catching