7,171 articles on "marketing"

Developing a Formal Brand Messaging Document

Developing a Formal Brand Messaging Document by: Richard Cunningham Ensure everyone in your company sings from the same sheet of music when it comes to communicating a consistent brand message. Imagine one of your customers calling six different...

Marketing  marketing brand messaging miller says company
5 Ways to Encourage Impulse Purchases

5 Ways to Encourage Impulse Purchases by: Bobette Kyle I just bought six square pieces of spongy fabric for $20 and walked away happy - "victim" of an impulse purchase. I was at one of those big show events and walked past a demonstration booth....

Marketing  marketing impulse cylinder people
What Our CAT Taught Me About Marketing!

What Our CAT Taught Me About Marketing! by: Cathy Bryant Toby is one of our two family pets (both cats). He is quite astute, and he has learned one of the most basic tenets of selling - stick with what works! Many of Toby's days are spent ...

Marketing  marketing learn results toby methods really works
Advantages of property listings placement

RealEstateGates.com offers the variety of advertising and promotion opportunities for real estate professionals and companies worldwide.When selling or renting your property you can promote it by placing it to the Property Listings Directory. Listing...

Marketing  marketing listings property directory professional estate
Getting Word of Your Business Out - at a Fraction of the Cost of Advertising

As a start-up or small business, you may be facing a catch 22situation: you need to advertise your services to get business,but you need business to afford the cost of advertising. Andwith advertising costs of several thousand pounds for a full-page ...

Marketing  marketing article business clients articles such
Who Determines What YOU Do

Who determines what YOU do?Copyright © Darlene Styers 2003Can you be persuaded to do something another wants ofyou?Well... the world of marketing tries everyday to getus to do what they want of us. Over time this causesus to subconsciously set u...

Marketing  marketing articles defenses writing
Creating Powerful Headlines

Creating powerful headlines is perhaps the single most importantaspect of any marketing copy you create. The way they are craftedwill determine whether prospects stand up and shout "tell me more"or just surf on by without a second thought!Here are so...

Marketing  marketing headline headlines important powerful click
8 Ways To Increase The Perceived Value Of Your

Almost everyone is giving away a freebie so they canattract people to their web site. They are giving awayfree e-zines, ebooks, services, etc. What's happeningto all this free stuff? It's loosing it's perceived value.Every time you sur...

Marketing  marketing freebie freebies value people only
How to Avoid the 11 Biggest Mistakes of First-Time

“If you want to change your life,” Harry Beckwith wrote in The Invisible Touch, “write a book.” But, writing a book can also be tremendously frustrating and unrewarding. Following are the 11 biggest reasons most first-time authors fail to rec...

Marketing  marketing book writing readers titles publishers write
Deliver Workshops and Promote Your Business

Pssst! Want to make money while promoting yourbusiness? Deliver workshops or training events in yourarea of expertise, and you'll accomplish both. You'llalso establish yourself as an expert in your field.If you are afraid of public speaking...

Marketing  marketing participants workshop youaposll