7,171 articles on "marketing"

Why Slicing and Dicing Your Customer List Can Give Your Customers The Most Targeted Message Ever!

Why Slicing and Dicing Your Customer List Can Give Your Customers The Most Targeted Message Ever! by: Nick James Have you ever received a sales letter or marketing piece that didn't speak to you at all? What about receiving a communication...

Online Business  online business list piece marketing customer groups segments
To Get Free Publicity, Talk to the New Kid on the Block

God bless reporters. They don’t make much money; theydon’t get much of the glory; and they generally worklong hours under withering deadline pressure.But here’s the most important thing to remember aboutreporters if you want to get free publici...

Marketing  marketing reporters beat
Life After Press Release Distribution

A few weeks ago I was participating on an on-line message board. One of the members was a new business owner who was very excited about sending out her company's first press release. Thequestion she posted to the group was important, but also a ...

Marketing  marketing reporter release story mail will
Working your Trade Show Booth

When you're at a trade show, you're competing with everybody else for competition. You have to make your booth attractive, noticeable, and worth coming to. It has to create a great first impression. And so do you, as the guy working it.Just...

Marketing  marketing show trade booth make
Lubov Luba Warrack, Dedicated Silversmith and Jeweler

Lubov (Luba) Warrack, a dedicated silversmith and featured jeweler on jewelrycrossings.com, quite amazingly arrived at the jeweler’s bench via the science lab. In fact, Luba came to the United States from her homeland of Russia in 1990 on a resear...

Marketing  marketing silver luba jewelry university russian work
How to Run a Successful News Release Program

How to Run a Successful News Release Program by: Claire Cunningham Marketing public relations gives you cost effective ways to reach your audience. The trade-off, however, is time. It takes time to develop and execute public relations programs. ...

Marketing  marketing release list publications time program audience
What Are You Really Marketing It's Not What You Think

You market your own business or you direct marketing for your company. You know what you are marketing – it's obvious. Or is it?If you're a financial advisor, you probably think you're marketing financial advice. If you're a sal...

Marketing  marketing hope prospects they
The Swank Meter - What Does Hilary Swank Have To Do With Page Rank?

The Swank Meter - What Does Hilary Swank Have To Do With Page Rank? by: Mike Makler Some of the Top Internet Marketers will tell you that Name Branding is key to earning Money online. We all can't be Oscar Winners like Hilary Swank so we ne...

Marketing  marketing swank viral meter article give name
Newspaper Printing Transcending Time

Newspaper Printing Transcending Time by: Jinky C. Mesias Newspapers have been a remarkable part of human society way back some five centuries ago. Newspapers especially in Renaissance Europe are hand written and then privately circulated among m...

Marketing  marketing printing press newspaper presses year
Should Your Company Name Also be Your Brand Name?

Consumers buy your brand, not your corporation. So you should choose the name carefully. For example, you buy laundry detergent based on the brand name and not the corporation that makes it. This is why the brand name almost always comes before the ...

Marketing  marketing name brand company names corporate corporation