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Always remember: A journalist is nothing more than a professional undergraduate.He (or she) is always cramming for an upcoming exam. That "exam" is the next story he must produce for his newspaper, his TV station or his radio show.It is the job of th...
Marketing marketing reporter story news informationWhere's the Beef?These words became a national catch phrase in the mid1980's and catapulted the Wendy's hamburger chain into thelimelight as a major player in fast food sales.Wendy's credits the "Where's the Beef" ad campaign...
Marketing marketing business brand taglineSo many times marketing and sales people want to get up and start tellingabout their product, their company and their offering. The inexperiencedwill to this without regard to the customer, his wants or needs. The moreexperienced and seasoned markete...
Marketing marketing summary light problemI have a neighbor who, last year, started her own house-cleaningservice. Paula had been living on a shoe-string for years, andnow that her children had all reached school age, she decided sheneeded to enter the workforce. She was looking for somethin...
Marketing marketing business clients hours makeArticle by Kathy Joycewhy you should consider mlm as a second incomeMost of us need to work in order to earn money to pay bills. For the majority it's a daily grind of getting up early, and travelling to a place of work where you spend all day d...
Marketing marketing work people money friends timeMyth #1 You should close early and oftenMyth #2 Sell features to get a higher price Myth #3 There’s no methodology to selling - it’s pure art Myth #4 Objections are a sign of customer interest Myth #5 Open questions are better than closed questio...
Marketing marketing myth questions open making benefit statementWith sales promotions being an everyday part of life, many shoppers are starting to become desensitised to the value of "sales". Here's a unique type of "sale" that not only significantly increases your sales figures, it also enables you to maxi...
Marketing marketing event closed gift door customersThere it is. That darn phone! And you have to pick it up and call someone you don’t know. You need to make some cold calls. The first thing to know is this - the longer you put off picking up the phone and making that first call, the heavier that p...
Marketing marketing willself callingWhy You Shouldn’t Give Away Free eBooksIf Internet Marketing were a college major, in Lesson 1 of “Internet Marketing 101” you would be taught to give away free ebooks:As a promotion for your main productAs a bonus to enhance your product offer...
Marketing marketing ebook ebooks internet brandable awayViral marketing is simply a marketing campaign that will resultin the multiplication of you or your link. As it continues itgrows and grows with your links being spread all over theinternet. The more links back to you, the easier you will befound. He...
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