7,171 articles on "marketing"

Spoonfeed Your News to the Media

Always remember: A journalist is nothing more than a professional undergraduate.He (or she) is always cramming for an upcoming exam. That "exam" is the next story he must produce for his newspaper, his TV station or his radio show.It is the job of th...

Marketing  marketing reporter story news information
REVISITING THE 'BENEFITS' FACTOR

If you are in the business of making sales (as mostonline marketers are, in one form or another) then youknow that it is a basic tenet that you must appeal toone of people's basic NEEDS if they are going topurchase your product or service.So wha...

Marketing  marketing product basic
Are You Missing The Boat

by Raymond Johnston Jr. I see articles all the time talking of how productive ezine advertising is. I have no doubt that this is true and obviously so do hundreds of thousands of others who are using them to advertise daily. One of the things that I ...

Marketing  marketing ezines people they
Becoming A Talent Scout vs. A Recruiter

After being in this industry for over 12 years I've learned a lot about people and about myself. One of the most important things that has happened for me is self development. Folks this IS the ONE thing that HAS to happen before you will become...

Marketing  marketing people recruiter
Headlines Bring SalesWhere and How to Use Them

Headlines Bring SalesWhere and How to Use ThemJudy Cullins c. 2003 All Rights ReservedHeadlines are short vital statements to stimulate your potentialcustomers and clients to take action. That means sales! Sinceyou only have 10 seconds to attract you...

Marketing  marketing sales headline headlines benefit
12 Ways To Outsell Your Competition!

The keys to outselling your competition is to compareyour product to theirs. When you find the differencesbetween products, use your findings to improveyour product. Below are 12 things you can compareand improve upon to outsell your competition.1. P...

Marketing  marketing product competition offer customers package
Build Your Business Through Brilliant Branding

Build Your Business Through Brilliant Branding by: Wendy Maynard Branding is more than product recognition or a simple logo. It is the overall intellectual and emotional impression people have when they think of your company and its product. It ...

Marketing  marketing company customers branding business
Ten Simple Steps to More Customers through Better Networking

The purpose of networking is to make contact with people who might need what you offer. It's the first step in the sales cycle. It's a great way to meet people in a "non-selling" setting. So, don't sell. Meet and greet. Ask people abo...

Marketing  marketing people networking meet donapost time itaposs
How You Can Create Advertising That SELLS!

How You Can Create Advertising That SELLS! by: Thom Reece Businesses spend too many dollars, however, on ads that simply will not result in increased sales and profits. These ads are poorly conceived, poorly written, poorly designed, poorly targ...

Marketing  marketing advertising customer benefits offer poorly
Tradeshow Booth Cures - Living Color

Tradeshow Booth Cures - Living Color by: Patty Stripes Feng Shui is the Ancient Chinese practice of configuring home or work environments to promote health, happiness, and prosperity. By utilizing elements such as light and color, Feng Shui Mast...

Marketing  marketing color shui energy feng colors will