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Take a close look at the front section of specialized magazines, and you'll often find little articles highlighting results of some study or poll conducted by some private company or other. Research data is also often cited by general-interest p...
Marketing marketing study question youaposre research companyThere are many excellent resources available which provide templates for scripts, and below I include one which has been very successful in my businesses. The trend right now appears to be very lengthy, wordy script that include EVERY psychological m...
Marketing marketing sidewalk time donapostFrom the e-mail I've been receiving lately, it's clear there is a lot of confusion surrounding the topic of online branding.Nike, Coke-Cola, Budweiser, McDonalds, Levi's, Amazon.com... these are the branding masters. Now the question i...
Marketing marketing itaposs branding message advertisingHave you priced big media ads lately? Yikes! A big ad in yourdaily newspaper can run you a couple thousand bucks. Radiocommercials, which used to be cheap, can cost several hundreddollars each. And let's not even talk about the price of TVcommer...
Marketing marketing media radio awayThere are many effective on-line promotion techniques. Everyone¹s usingthem. In fact, they are being used so much some are becoming less effective.It¹s getting more difficult to break through all the on-line advertisingclutter and build your busine...
Marketing marketing mailing postcard list mailThere are a number of benefits to using the Internet as a marketing medium for both Consumers and Marketers. Benefits to ConsumersIn this day and age of 24-7, consumers are able to search the internet for goods and products at a time that suits them....
Online Business online business internet marketing goods services companyAssuming you’re not the only company on the planet that provides products and services similar to yours, what is it about your offering that’s unique? As with benefits you offer your customers, your uniqueness needs to be tied to things valued b...
Marketing marketing difference customers benefits customer benefitWhen one survey asked women what they liked best about the manof their dreams, most replied "he makes me laugh." We don'toften think of laughter as one of life's most importantnecessities, but it is.People of every age and culture love to l...
Marketing marketing donapost customer humor funny theyIf you do any kind of direct mail, sooner or later you'regoing to have to write a sales letter. The point of asales letter is to get people to read it and not tossit in the trash. You need to get their attention fastand get them to act. Your pro...
Marketing marketing letter sales bonus benefits offerAre you constantly loosing ground to your online competitors?Do they win all the sales, get all the great reviews andgenerally ooze success? Well now it is time to fight back.Now it is time to really start competing online.The funny thing not many bu...
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