7,171 articles on "marketing"

The Four Greatest Fears of Starting Your Own Business

Way back in the last century (1991, actually) a survey was conducted by my research firm, MarketWave, Inc., of over 6,000 people who were not, nor had ever been, business owners. The question was a simple one: If all obstacles were removed, would you...

Business And Finance  business finance marketing network didnapost
Taking E-mail marketing to the next level

Many types of Internet advertising don't work as well as they once did. People have gotten used to banners and don't click on them. Some ezines have failed to keep their readers' interest and ads sometimes get less response. Search eng...

Marketing  marketing email messages list
Start Blogging Now 10 Reasons Why You Really Need a Blog for Your Business

1. It is perfect for creating a web presence for independent professionals who have something to say and who need people to get to know them and what they can do for them. 2. Having your own business blog gives you credibility and a forum where you c...

Marketing  marketing blog business people readers about
Hooked On Books Write A Book Review For Your Target Audience

If you are burned out with writing how-to articles to promote your business then consider writing a book review. I recommend you write a review about a book you enjoyed that is related to your products or services. Your review, of course, will be cap...

Marketing  marketing book business review author
What's The Difference Between Marketing And Advertising

Many people confuse marketing with advertising or vice versa. While both components are equally important, they are also very different. Knowing the differences between the two can put your company on the fast track to success. Let's start off ...

Marketing  marketing advertising business process chart
Gimmicks Don't Work

Recently in my local daily newspaper here in Phoenix, The Arizona Republic, there was an ad for an advertiser that I had never seen before. Well, either it was the newspaper account executive or the business owner, or maybe even both, who thought it ...

Marketing  marketing business gimmick promotion company
What Does Your Telephone Say About You

What Does Your Telephone Say About You When You Are Away?Your Small Business Image can be Shattered by Your Phoneby BIG Mike McDanielBusiness to Business relationships come to expect a certain level of professionalism, from the first telephone call t...

Marketing  marketing business machine phone company
Is Your Web Site Really Marketable

In general, some ideas are doomed for failure from the moment of inception. For instance, the medical tonic for "stupid vision" described in the Ebert papyrus of ancient Egypt. This was a concoction of pig’s tears, lead and honey that was meant to ...

Marketing  marketing idea concept business
Ten Ways to MROIMaximize the Return on Your Investment in Marketing

Permission is granted to reprint article provided bio line is kept intact.MROI means Maximizing Return on Investment. How do we do this in marketing? Track, measure, analyze, strategize. The more data you get, and the more you massage it, the more yo...

Marketing  marketing clients revenue like
Brief Marketing Guide

If you have decided to start your online business it is a very good idea. The secret of success in life is to be ready for opportunity when it comesThere are only two ways to make money on Internet:1. Creating your own product/service. That way you w...

Marketing  marketing people very