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Press Releases for Every Occasion by: Bill Stoller To many marketers, the press release is something of a "one size fits all" proposition. You want to get media coverage, you knock out a press release, send it to some journalists and sit back an...
Marketing marketing release press news justThe most important aspect of any business is selling the productor service. Without sales, no business can exist for very long.All sales begin with some form of advertising. To build sales, this advertising must be seen or heard by potential buyers, ...
Marketing marketing product advertising sales prospect reader businessBusiness Marketing Strategy by: Joy Gendusa The term business marketing strategy might sound like it is esoteric or stratospheric, so let’s take the mystery out of it so you can devise and implement your own business marketing strategy that fi...
Marketing marketing business customers strategy themCopyright © Marion Stearns - All Rights Reservedhttp://www.admistress.comDo you think your marketing plan can do a better job foryou? Why do some marketers feel lost in the Marketing Maze?1. The good stuff is TOO expensive, maybe?2. Everything t...
Marketing marketing traffic stuff youaposre timeSearch Engine Tips & Techniques by: Terri Seymour As you are building your site or getting your site built, you need to do as much as you can to ensure higher rankings in the search engines. There are a variety of little tips and techniques you ...
Marketing marketing search engines content tagsThere are two big misconceptions that a fair amount of businessprofessionals hold about the media and their attitude towardsthose in the public relations field.The first misconception is that the media despises anyone inpublic relations. Some people ...
Marketing marketing media relations public materialThe Anatomy of Hype by: Marcia Yudkin On a copywriting board I frequent, someone expressed bafflement that several respected marketers criticized the tone of a sales page he wrote. "Why did they apologize to their subscribers while linking to my...
Marketing marketing hype toneSix Marketing Tips for Trade Show Success by: Marie-Claire Ross A trade show is an ideal way of showcasing your products and services to a large number of prospects all at the one location and at the same time. Thoroughly planned marketing is th...
Marketing marketing trade show leads theyThe whole process of releasing information to the media can be very tedious. There are many online services that will do the job for you for fees ranging upwards of $500. However, even if you never heard of a Press Release before, a little online res...
Marketing marketing release press media info justHow to use Emotional Content to Increase Visitor Response by: John AlexanderDid you know that many folks make "buying decisions" when they are moved emotionally? Other traditional medias have made the most of these principles and taken advantag...
Marketing marketing emotional child