7,171 articles on "marketing"

Getting Lucky with Systematic marketing

Getting Lucky with Systematic marketing by: Charlie Cook In early-August, I got a call from Barbara at the Association of Management Consultants wanting to know whether I was interested in running a marketing workshop for their members. I asked ...

Marketing  marketing prospects services
From an Ad to a Web Site Sale

The great aim of education is not knowledge but action. Herbert SpencerContrary to the belief of millions of web site owners,copywriting is not just a bunch of "hype" words pushedtogether to make a sale. Your advertising approach mustcreate a lasting...

Marketing  marketing reader advertising must
The Working Case Study

The Working Case Study  by: Christine TaylorNext to white papers, case studies are the most popular tool in the technical marketer's toolkit The ubiquitous case study can range from a 3- paragraph online snippet to a full-blown magazine art...

Marketing  marketing customer project case most
Sales As A Positive Experience

Sales As A Positive Experience by: Don Osborne No matter what your age or stage in life, some words come with preconceived meaning. "Sales" is one of them. For most people, it means being put in a position to have to buy something you don't...

Marketing  marketing experience youaposre customer sales positive them
To Survey Or Not To Survey

To Survey Or Not To Survey by: Dave Weeks I have learned over the years that when it comes to online marketing as I know it, it's not about what I want in my business.It's really about what people who visit my website want. For awhile ...

Marketing  marketing people survey
Marketing Smarter to Earn More

Marketing Smarter to Earn More by: Charlie Cook An accountant once told me that he never met anyone who didn't want to make 30% more money. Whether you want a better lifestyle or to take more vacations, buy a fancy car, spend more time with...

Marketing  marketing prospects services value
Telemarketers Don't Like Them? Here's An Idea For Ya!

Telemarketers Don't Like Them? Here's An Idea For Ya! by: Martin Lemieux Telemarketers... ooohhh... I'll bet we've all got a nice story to tell about these guys & gals don't we? Well here's a story i'll never ...

Marketing  marketing phone listen will
The Building Blocks to Effective Marketing

The Building Blocks to Effective Marketing by: Julie Chance The Building Blocks to Successful Marketing It’s More than Sales and Advertising By Julie Chance Whether you’re a Fortune 500 company or a one person shop, to be successful, you mus...

Marketing  marketing product service market potential
Email Marketing Tips

Email Marketing Tips by: Anna-Marie Stewart Venton If you don`t know it yet, you will probably learn over time, that email marketing is probably THE most effective way of marketing online. That is, IF you do it the right way. Here`s a couple o...

Marketing  marketing email spam mails mail
Building an Email Marketing List

Building an Email Marketing List by: Megan Corwin There's a marketing estimate that it takes something like seven contacts with a potential client before they purchase. Email is a wonderful way to handle these contacts for a variety of reas...

Online Business  online business marketing email list message keep