303 articles on "media"

Get more impact from your annual conference

How can you get more attention for your conference and your association? Use some of these Power Marketing™ tips and ideas. It won't cost much. It just takes a creative approach. The payoff can be huge. First, see everything as a marketing opp...

Marketing  marketing media local association members community conference
STREAMING MEDIA - Leveling the Playing Field for Small Business - Part III

IS YOUR WEB SITE READY FOR PRIME TIME??In the first two articles on streaming media, I discussed audio, the maturest streaming technology, and streaming pictures, which marries photos and graphics with an audio presentation. (If you missed these two ...

Web Development  development streaming video media
mplementing A Successful PR Campaign PR Does Not Stand For Press Release!

There’s no denying that the Internet is allowing more and more entrepreneurs to start their own businesses and effectively market their new products. However, there seems to be an increasingly common misconception when these businesses try to gener...

Marketing  marketing media release press pitch campaign kite
CREATE STICKINESS WITH STREAMING MEDIA

Okay!! You've finally gotten them to your web site after a large investment in time and effort, not to mention money. What?? They're not staying long enough to buy anything or to fill out those profile forms that you stayed up until 3:00AM ...

Web Development  development streaming media brand
To Get Free Publicity, Think Local

How do you identify newsworthy stories where you work orlive?Especially newsworthy stories about yourself or your companythat you can pitch to the media in the hope of getting somefree publicity.By remembering a semi-famous quote from the late Speake...

Business And Finance  business finance local stories media news story
Creating Connections Making Your Business Truly Multimedia

Remember when "multimedia" was the hottest term in thecomputer world? Everyone wanted a system that wasmultimedia-ready some were even called "multimedia"systems, which usually meant that they had decent sound andvideo cards.Today, we are on the ver...

Marketing  marketing systems internet media multimedia
Mass Marketing Manufacturing Media Blitz Founder TR Cutler, Inc. Adds Strategic Alliance Partner Focus Marketing

Ranked as the nation’s leading manufacturing journalist and an editor, TR Cutler (www.trcutlerinc.com) has added another strategic partnership with Focus Marketing (www.focus-market.com). According to Cutler, “This strategic alliance makes sense ...

Business And Finance  business finance cutler manufacturing media marketing manufacturers coverage
SUMMER SLOWDOWNS IN MEDIA NEWSROOMS SHOULD HEAT UP YOUR EFFORTS TO GET FREE INK

If you understand how positive news stories can contribute to positive business performance, then you should know that the summer period offers you a unique media relations opportunity to increase your coverage and "free ink." Here's what you ne...

Marketing  marketing news story summer media stories
The Image Of Women

The Image Of Women by: Rose DesRochers Mass media and the killing campaign. Well it is certainly not old news that sex is what sells. I'm sick of advertisers using women to sell their products. Women are included in the traditional role of ...

Women  women media beauty
How To Pay Per Click On Facebook

The usual PPC methodology employed by Google and Yahoo does not translate exactly to Facebook. Facebook is unique among social media tools because it is a site for individuals that also allows companies to establish a minority presence on their site ...

Online Business  online business facebook advertising social media them