303 articles on "media"

Do You Have A Press Package

How do you make a friend of the media? A press package can go a long way in helping you deal with the media. It allows you to have everything you need handy. Many individuals in the media will ask you to send yourpress package to them, so it is very ...

Marketing  marketing press package media picture
Cause-Related Marketing

Cause-Related Marketing by: Steven Van Yoder Altruism. Corporate responsibility. Philanthropy. These are often used to describe cause-related marketing, an activity in which businesses join with charities or causes to market an image, product, o...

Marketing  marketing related media business
SUMMER SLOWDOWNS IN MEDIA NEWSROOMS SHOULD HEAT UP YOUR EFFORTS TO GET FREE INK

If you understand how positive news stories can contribute to positive business performance, then you should know that the summer period offers you a unique media relations opportunity to increase your coverage and "free ink." Here's what you ne...

Marketing  marketing news story summer media stories
The PR Rainmaker Always Has a Plan B

PR Rainmakers know they can do everything right, and still fail to make news.It is a fact of life. Accept it now.All news is affected by whatever else happened that day. All news is relative.Newspapers have only so many columns to fill. The TV news h...

Marketing  marketing news media event events
How To Improve Search Engine Optimization (SEO) Through Social Media

Search Engine Optimisation (SEO) is really important for getting your website ranked highly in major search engine results' pages. But it's not always as simple as having an attractive website full of links and a great product or service. T...

Site Promotion  site promotion search engine media social optimisation sites
How to Create a Media Frenzy for Your Book

How to Create a Media Frenzy for Your Book by: Dr. Jamie Fettig Learn to use the media to create free exposure for yourself and to sell your books. And most importantly, how to be a great guest once you get on the air. Prepare talking points bef...

Marketing  marketing book press media radio about
What Do I Need A Media Kit For

If you've ever wandered around a company's web page in search foran address to send a press release or article off to, chances areyou've stumbled across the elusive Media Kit link. "What's amedia kit?" you might ask. Good question...

Marketing  marketing media press release information
The Most Beneficial and Most Under-Used Web Site Promotion Tool

The Most Beneficial and Most Under-Used Web Site Promotion Tool by: Richard Brunelle Of all the methods of Web Site Promotion, the Press Release is by far the most beneficial tool available. It is also one of the least used tools. When thinking ...

Site Promotion  site promotion press release media news releases
Combined Hot Multimedia Practical Tips

Combined Hot Multimedia Practical Tips  by: Lala C. Ballatan In the site, http://webmonkey.wired.com/webmonkey/99/26/index1a.html?twmultimedia Francis Preve’s article on Hot Multimedia Tips, he emphasized that, “As web designers, we don’t ...

Web Development  development tips multimedia techniques audience
Do-it-Yourself News Releases for Small Business

How do you create some serious buzz about your online or offline company on zero budget? That's what Celina wanted to know. She's the owner of a website that specializes in desktop publishing and site design. It's a small, fairly new c...

Business And Finance  business finance media release company angle