303 articles on "media"

Do-it-Yourself News Releases for Small Business

How do you create some serious buzz about your online or offline company on zero budget? That's what Celina wanted to know. She's the owner of a website that specializes in desktop publishing and site design. It's a small, fairly new c...

Business And Finance  business finance media release company angle
Help Reporters to See the News in Your Story

At the core of PR Rainmaking is the question: "What makes a story newsworthy?" If we cannot answer this question, then we have nothing to guide us in the selection of story ideas.At first, the concept of "newsworthiness" may appear both abstract and ...

Marketing  marketing story patterns public news media
The PR Rainmaker Always Has a Plan B

PR Rainmakers know they can do everything right, and still fail to make news.It is a fact of life. Accept it now.All news is affected by whatever else happened that day. All news is relative.Newspapers have only so many columns to fill. The TV news h...

Marketing  marketing news media event events
Planning for 2002 Business Recovery Use Public Relations Firepower

Who wants to face the challenges of Business Recovery 2002 without this kind of firepower? Especially when getting your piece of the expected economic recovery this year will almost certainly depend upon how well you modify the behaviors of your targ...

Business And Finance  business finance public opinion relations media behaviors
How Much Dysfunction Should You Allow Into Your Life?

How Much Dysfunction Should You Allow Into Your Life? by: Brian Maloney What exactly is dysfunction? It is a word society, although probably overused, labels most anything and everything. However, its true attribute can be characterized as a neg...

Self Improvement And Motivation  self improvement motivation dysfunction person media life they
Digital Advertising

Business establishments are busy places. People rush here and there. They are either waiting in line at the concession or in the lobby at intermission. Merchants try to attract customers using different kinds of advertising materials, static posters ...

Computers And Internet  computers internet advertising digital media they
Facebook - A New Way to Communicate

Social media marketing is here to stay. It is the new way of communicating for both businesses as well as individuals. With all things, there are fans and there are cynics. However, there is no denying its impact. A crucial tipping point in how the w...

Computers And Internet  computers internet social media facebook marketing potential
Corporate Branding – Don’t Forget Your CDs!

Corporate Branding – Don’t Forget Your CDs! by: Adam Platzer Companies have been branding their collateral materials such as letterhead, envelopes, business cards, etc. for years. In fact, we often identify a company by its familiar logo or ...

Marketing  marketing media logo company branding brand printed
Two Questions You Must Answer to Make News

When considering whether to write a story, a journalist always begins with two questions:1. What’s new?2. Who cares?The first point is obvious. If something isn’t new, then it can’t be news. Most folks understand this instinctively.It is the se...

Marketing  marketing story news taliban appeal media want
Integrating Streaming Media into Marketing Programs. An Interview with Ronni Rhodes.

Streaming Media - audio, video, and multimedia clips played over the Internet - seems to be everywhere lately. Few of us, however, know how to effectively use it on our small business sites.I recently spoke with Ronni Rhodes of WBC Imaging, http://WB...

Computers And Internet  computers internet streaming media audio site