303 articles on "media"

The PR Rainmaker Always Has a Plan B

PR Rainmakers know they can do everything right, and still fail to make news.It is a fact of life. Accept it now.All news is affected by whatever else happened that day. All news is relative.Newspapers have only so many columns to fill. The TV news h...

Marketing  marketing news media event events
Facebook - A New Way to Communicate

Social media marketing is here to stay. It is the new way of communicating for both businesses as well as individuals. With all things, there are fans and there are cynics. However, there is no denying its impact. A crucial tipping point in how the w...

Computers And Internet  computers internet social media facebook marketing potential
What Do I Need A Media Kit For

If you've ever wandered around a company's web page in search foran address to send a press release or article off to, chances areyou've stumbled across the elusive Media Kit link. "What's amedia kit?" you might ask. Good question...

Marketing  marketing media press release information
Digital Advertising

Business establishments are busy places. People rush here and there. They are either waiting in line at the concession or in the lobby at intermission. Merchants try to attract customers using different kinds of advertising materials, static posters ...

Computers And Internet  computers internet advertising digital media they
Do-it-Yourself News Releases for Small Business

How do you create some serious buzz about your online or offline company on zero budget? That's what Celina wanted to know. She's the owner of a website that specializes in desktop publishing and site design. It's a small, fairly new c...

Business And Finance  business finance media release company angle
Planning for 2002 Business Recovery Use Public Relations Firepower

Who wants to face the challenges of Business Recovery 2002 without this kind of firepower? Especially when getting your piece of the expected economic recovery this year will almost certainly depend upon how well you modify the behaviors of your targ...

Business And Finance  business finance public opinion relations media behaviors
Think Like a Publicist To Achieve Like a Star

Have you picked out your Oscar's night outfit? I have. You should. Have you thought about what you will say when you accept your award? I have. You should. At least in your mind, that wonderful playground for imagination - the very place we are ...

Marketing  marketing publicity media story itaposs
Integrating Streaming Media into Marketing Programs. An Interview with Ronni Rhodes.

Streaming Media - audio, video, and multimedia clips played over the Internet - seems to be everywhere lately. Few of us, however, know how to effectively use it on our small business sites.I recently spoke with Ronni Rhodes of WBC Imaging, http://WB...

Computers And Internet  computers internet streaming media audio site
How To Get Big Media PromotionWithout Paying For It

Have you priced big media ads lately? Yikes! A big ad in yourdaily newspaper can run you a couple thousand bucks. Radiocommercials, which used to be cheap, can cost several hundreddollars each. And let's not even talk about the price of TVcommer...

Marketing  marketing media radio away
How To Get Thousands Of Dollars Worth Of FREE Publicity

The first step to getting loads of free publicity for your business is to ask yourself - what's newsworthy?What's newsworthy may depend on the particular media you are targeting. Metropolitan daily newspapers and television networks will be...

Marketing  marketing business media news publicity