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This article was written with the goal of helping you to put more money in your pocket... plain and simple. I've made a big effort to eliminate all fluff and keep it simple, concise, and straight to the point. By the time you have finished readi...
Marketing marketing book mail opformaoimarketinghtml clickHow Nearly Going Broke Taught Me The Value Of Niche Marketing by: Andre Anthony If you want to learn how effective Niche Marketing can be, I suggest you "don't" take the route I did. Back in 1983 I started a company offering general Elect...
Marketing marketing business cables market salesHow popular are you,... online that is? by: Burke Ferguson With the web today you "sorta haveta" have a rank in the major search engines if you want to be seen. I mean with 250,000,000, yes 250 million searches a day on Google™ alone, how are ...
Marketing marketing link popularity search engineYour USP is Useless. by: Collette Gillian One of the keys to writing good marketing copy is to differentiate your product or service from the competition with an effective selling point. And it is on precisely this element that many otherwise co...
Marketing marketing relevant selling effective prospectHow to Brief a Marketing Agency by: Chris Smith A new client recently emailed us a brief here at Mano Design. It was very brief brief indeed. All it said was, "Can you write me some copy for a postcard?" Resisting the urge to write, "Dear Custom...
Marketing marketing brief agency work wantNegotiating Skills: Ask For More Than You Expect To Get by: Richard Cunningham It creates some negotiating room, and you might just get what you’re asking for. Whether playing the role of buyer or seller in a sales transaction, asking for more...
Marketing marketing dawson negotiating says createsSound Like Your Situation? by: Robert A. Kelly What a shame! Potentially productive public relations people resting on their oars in a large organization. Just kind of tinkering with tactics and leaving target audience perceptions (and behaviors...
Marketing marketing public relations audience target perceptions theyYou are doing yourself a disservice in you measure the impact and effectiveness of marketing and branding only on the bottom line. There are far too many facets of the success equation to reduce the final assessment to that alone. Ultimately the bott...
Marketing marketing business success awareness brandCandy, squeeze balls, pens, and key chains these provide questionable value to anyone visiting or staffing a tradeshow booth. More and more meeting and marketing professionals are considering something a little different - booklets. They are a way t...
Marketing marketing booklet company booklets whenThere's a 15-word marketing mantra that's covered in Marketing 101, that you need to know. It's: By the time you're sick of it, the public is just beginning to get it.HOW THIS WORKSI was in marketing for years before becoming a co...
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