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If I'm subscribing to your ezine or newsletter online myemail-address should be sufficient. So why do you requiremy full name/address/birth date/annual-income/etc?You post a Privacy Statement on your website, but where ismy privacy?Next, I get ...
Marketing marketing iaposm unsubscribe subject lineasking prospectsMarketing Plan Considerations by: Jinky C. Mesias In any marketing endeavor it is important to consider the company’s credibility. A company should show that they have a purpose and that very purpose is directed towards the understanding of th...
Marketing marketing company customers product products trustA lot has been said about customer service and its power to harness the much needed revenues in a business establishment. Many organizations have now started realizing the importance of customer satisfaction and are embracing customer service tools t...
Marketing marketing customer service tools agent care important happySmart Marketing Secrets Revealed by: Claire Cunningham Don’t you just hate junk mail that screams at you about supposed secrets to success that can be yours for a mere $9.95, $19.95, $99.95 or whatever? Well, here are some real “secrets” f...
Marketing marketing company communications meanAre You Using a Chess or Checkers Small Business Marketing Strategy? by: Jeremy Cohen Until the day I learned to play chess I loved playing checkers. Both games require a strategy that maximizes a player’s ability to capture her opponents piec...
Marketing marketing business chess messageDoes Becoming a Published Author Enhance a Business? by: Vishal P. Rao There is a boom occurring lately, especially in the online world. More and more business people are authoring their own print book and e-books. These materials can run the ga...
Marketing marketing publication materials publishing authoring wellSend Postcards To Save Money and Cut Through E-mail Clutter by: Roger C. Parker Use your computer to send personalized color postcards in quantities of 1 to 1,000. Print on demand postcards are here. You can quickly, easily, and economically us...
Marketing marketing postcards mail color postcard address prospectsNegotiating Tactics: Don’t Let ‘Good Guy – Bad Guy’ Control the Sales Negotiation by: Richard Cunningham Counter one of the classic negotiating gambits by addressing it directly. You’ve assembled a brilliant sales proposal for a new cl...
Marketing marketing negotiating dawson tactic whenSelling the Dr. Seuss Way by: Kelley Robertson “I am Sam. Sam I am. Do you like green eggs and ham? Would you like them here or there? Would you like them in a box, would you like them with a fox?” I think most people have read this Dr. Seus...
Marketing marketing prospect decisionWhat to Say When the Media Calls by: Carolyn Moncel If the media were to call you today for an interview, would you know what to do or say? That question was posed during a recent conference on small-business ownership and micro enterprise creat...
Marketing marketing reporter interview story donapost them