6,217 articles related to "marketing"

I'm Subscribing, Not Buying Don't Make It Personal

If I'm subscribing to your ezine or newsletter online myemail-address should be sufficient. So why do you requiremy full name/address/birth date/annual-income/etc?You post a Privacy Statement on your website, but where ismy privacy?Next, I get ...

Marketing  marketing iaposm unsubscribe subject lineasking prospects
Marketing Plan Considerations

Marketing Plan Considerations by: Jinky C. Mesias In any marketing endeavor it is important to consider the company’s credibility. A company should show that they have a purpose and that very purpose is directed towards the understanding of th...

Marketing  marketing company customers product products trust
Wielding Customer Service Tools To Ensure Customer Satisfaction In Your Business Establishment

A lot has been said about customer service and its power to harness the much needed revenues in a business establishment. Many organizations have now started realizing the importance of customer satisfaction and are embracing customer service tools t...

Marketing  marketing customer service tools agent care important happy
Smart Marketing Secrets Revealed

Smart Marketing Secrets Revealed by: Claire Cunningham Don’t you just hate junk mail that screams at you about supposed secrets to success that can be yours for a mere $9.95, $19.95, $99.95 or whatever? Well, here are some real “secrets” f...

Marketing  marketing company communications mean
Are You Using a Chess or Checkers Small Business Marketing Strategy?

Are You Using a Chess or Checkers Small Business Marketing Strategy? by: Jeremy Cohen Until the day I learned to play chess I loved playing checkers. Both games require a strategy that maximizes a player’s ability to capture her opponents piec...

Marketing  marketing business chess message
Does Becoming a Published Author Enhance a Business?

Does Becoming a Published Author Enhance a Business? by: Vishal P. Rao There is a boom occurring lately, especially in the online world. More and more business people are authoring their own print book and e-books. These materials can run the ga...

Marketing  marketing publication materials publishing authoring well
Send Postcards To Save Money and Cut Through E-mail Clutter

Send Postcards To Save Money and Cut Through E-mail Clutter by: Roger C. Parker Use your computer to send personalized color postcards in quantities of 1 to 1,000. Print on demand postcards are here. You can quickly, easily, and economically us...

Marketing  marketing postcards mail color postcard address prospects
Negotiating Tactics: Don’t Let ‘Good Guy – Bad Guy’ Control the Sales Negotiation

Negotiating Tactics: Don’t Let ‘Good Guy – Bad Guy’ Control the Sales Negotiation by: Richard Cunningham Counter one of the classic negotiating gambits by addressing it directly. You’ve assembled a brilliant sales proposal for a new cl...

Marketing  marketing negotiating dawson tactic when
Selling the Dr. Seuss Way

Selling the Dr. Seuss Way by: Kelley Robertson “I am Sam. Sam I am. Do you like green eggs and ham? Would you like them here or there? Would you like them in a box, would you like them with a fox?” I think most people have read this Dr. Seus...

Marketing  marketing prospect decision
What to Say When the Media Calls

What to Say When the Media Calls by: Carolyn Moncel If the media were to call you today for an interview, would you know what to do or say? That question was posed during a recent conference on small-business ownership and micro enterprise creat...

Marketing  marketing reporter interview story donapost them