6,217 articles related to "marketing"

REVISITING THE 'BENEFITS' FACTOR

If you are in the business of making sales (as mostonline marketers are, in one form or another) then youknow that it is a basic tenet that you must appeal toone of people's basic NEEDS if they are going topurchase your product or service.So wha...

Marketing  marketing product basic
Use Hands-on Marketing to Sell Like Crazy

I have a neighbor who, last year, started her own house-cleaningservice. Paula had been living on a shoe-string for years, andnow that her children had all reached school age, she decided sheneeded to enter the workforce. She was looking for somethin...

Marketing  marketing business clients hours make
Becoming A Talent Scout vs. A Recruiter

After being in this industry for over 12 years I've learned a lot about people and about myself. One of the most important things that has happened for me is self development. Folks this IS the ONE thing that HAS to happen before you will become...

Marketing  marketing people recruiter
Recycle Your Articles and Gain Tons of New Subscribers

While there are many effective ways to promote youre-zine and gain subscribers, the one I've had the MOSTsuccess with is to write and submit articles for usein OTHER people's e-zines. "But wait a minute," you say. "Aren't I supposed to...

Marketing  marketing article zine articles publishers
The 10 Myths of Successful Selling

Myth #1 You should close early and oftenMyth #2 Sell features to get a higher price Myth #3 There’s no methodology to selling - it’s pure art Myth #4 Objections are a sign of customer interest Myth #5 Open questions are better than closed questio...

Marketing  marketing myth questions open making benefit statement
There’s More To Marketing ROI (Return On Investment) Than Meets The Eye

There’s More To Marketing ROI (Return On Investment) Than Meets The Eye by: Joy Gendusa All too often people look at marketing ROI in terms of response rate: in other words, “I sent out 10,000 pieces of direct mail and only got 39 responses ...

Marketing  marketing postcards response mailing sales
Why Aren't You Using Freebies to Get More Customers?

Why Aren't You Using Freebies to Get More Customers? by: Alan Fairweather Don't you just love a freebie? I know I do. I've been in two situations recently as a customer, when I received an unexpected freebie. After ordering my us...

Marketing  marketing customers give people freebie
Colorado Creative Music Case Study Part 2

Colorado Creative Music Case Study Part 2 by: Anastasia Kurdina STEP Analysis The STEP analysis of the Colorado Creative Music aims at analyzing macro-environmental factors of the music business the company is engaged into. These factors fall in...

Marketing  marketing music recording distribution artists major sales
How to make the best out of any Mailing lists

Mailing lists can be a great way for businesses that are driven by results, to see their hard work quickly pay off and their desired results achieved. Information on consumers and businesses that are ideal prospective clients is gathered and stored i...

Marketing  marketing mailing businesses lists database list information
7 Signs Of Bad Poster Printing

Poster printing is as much an art as it is a science. That is why when you are choosing the printer that will print your color posters, you want to hire someone that can create posters with as much sense of creativity as well as the understanding of ...

Marketing  marketing printing poster color posters samples