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Branding: It’s more than a logoBy Julie ChanceHow clear is your image in the minds of your potential customers? How can you bring that image into focus? Defining, developing and maintaining a brand identity is the key.The word “branding” is fre...
Marketing marketing logo brand branding image aboutMaslow’s Marketing FilterOne of the basics of all marketing and advertising training is a teaching of “Maslow’s needs pyramid”. This pyramid shows the different motivators and needs in a person’s life and how they are built one upon the oth...
Marketing marketing needs personal training fitness pyramid consumersMarketing is NOT Manipulating.You may use this article in any responsible way.Please leave the footer intact.Marketing is Not Manipulating.Yvonne FinnCopywright: 2004Marketing is actually the opposite of manipulating.When marketing is done with integ...
Marketing marketing customer focusedA recent debate started me thinking about how some marketing strategies can be right for one Web site, but wrong for another depending on the site’s purpose and the underlying reasoning behind the action. If an action doesn’t directly and logical...
Marketing marketing articles product sites looking informationIt's the truth!A strong autoresponder series can instantly double the conversion rate of your existing sales letter!No kidding! I've created autoresponders for sales letters that have instantly pushed a 2% conversion to a 4% conversion with...
Marketing marketing message autoresponder mightReach and frequency are terms generally used when planning advertising campaigns. However, the concept of reach and frequency applies to any promotional activity you undertake: direct mail, direct selling, and even networking.Reach is the number of p...
Marketing marketing frequency water seeds promotional mailVisitors come to your site and don't buy on their first visit.It often takes 6-7 visits before they buy. So, how do you gettheir business if they don't come back? For that matter, how doyou get them to come back? One answer is to run a cont...
Marketing marketing contest referrals wouldThere are many excellent resources available which provide templates for scripts, and below I include one which has been very successful in my businesses. The trend right now appears to be very lengthy, wordy script that include EVERY psychological m...
Marketing marketing sidewalk time donapostOne of the questions that comes up most often in my business is this; “Where do you find high quality fresh, responsive prospects?” And then I hear the next series of questions; Do you buy them? Do you rent them? Who do you buy or rent them from?...
Marketing marketing list prospects lists willby Raymond Johnston Jr. If you tuned in here today, there is a pretty good chance that you are looking for ideas to help you with your internet marketing. Well, I have good news and bad news. I always like to get the bad news out of the way first so ...
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