6,217 articles related to "marketing"

Reduce Your Stress  Create a Countdown Marketing Calendar

Just like there are reverse dictionaries, there is a reason to create a count down calendar. A count down calendar starts with Franklin Covey’s philosophy, “start with the end in mind.” The biggest advantage to a county-down calendar is that it...

Marketing  marketing calendar days count will
How To Write A High-Profit Autoresponder Series!

It's the truth!A strong autoresponder series can instantly double the conversion rate of your existing sales letter!No kidding! I've created autoresponders for sales letters that have instantly pushed a 2% conversion to a 4% conversion with...

Marketing  marketing message autoresponder might
Invisible Competitors

In any competition, sides are clearly marked and the participants are visible. This allows both sides to have an equal advantage at the quest to becoming the victor. Marketing on the internet, however, is quite a different story altogether. You do no...

Marketing  marketing product challenge selling
If Marketing is an Expense, Then You're Doing It Wrong

What do many companies do when sales are low?They cut costs, all costs, even marketing costs. They say, "Marketing is an expense. We're cutting expenses. Period."WHEN YOU THINK OF MARKETING AS AN EXPENSEIn accounting, sure, marketing IS an expen...

Marketing  marketing expense investment time
It's Better to Ask than Assume The Power of Market Research.

©It’s Better to Ask than Assume.(The Power of Market Research.)No doubt about it. Smart marketing takes finesse. Nowhere is that truism more apt than in message definition. If you want to craft a compelling message, you need to understand you...

Marketing  marketing message research youaposll meaningful prospective market audience
Small Biz Spring Growth Tactics

Now that Old Man Winter has hit the road, small businesses can increase cash flow this spring and summer by implementing four affordable marketing tactics while spending very little, including: leveraging community events, partnering with complementi...

Marketing  marketing summer promotion spring personal customers example
mplementing A Successful PR Campaign PR Does Not Stand For Press Release!

There’s no denying that the Internet is allowing more and more entrepreneurs to start their own businesses and effectively market their new products. However, there seems to be an increasingly common misconception when these businesses try to gener...

Marketing  marketing media release press pitch campaign kite
Developing a Web Site Marketing Plan

Developing a Web Site Marketing PlanPart One of a Four Part SeriesBased on "How Much for Just the Spider?"by Bobette KyleFor many of us, finding the time and commitment to complete amarketing plan for our Web sites is difficult. There are so manyothe...

Marketing  marketing plan strategies objective tactics
Telling Your Marketing Story In One Or Two Pages

So many times marketing and sales people want to get up and start tellingabout their product, their company and their offering. The inexperiencedwill to this without regard to the customer, his wants or needs. The moreexperienced and seasoned markete...

Marketing  marketing summary light problem
Sanity Are you kidding

by Raymond Johnston Jr. Do you have what it takes to be an ezine publisher? Someone told me the other day that anyone could become a newsletter or ezine publisher. That put me into some deep thought about the situation. I decided that it was probably...

Marketing  marketing ezine started issue wife back