6,217 articles related to "marketing"

Public Relations Strategies: Focus PR Campaigns with Media Coverage Analysis

Public Relations Strategies: Focus PR Campaigns with Media Coverage Analysis by: Richard Cunningham Prior to launching a new public relations campaign, evaluate the media coverage you’ve gained and dig deep into the coverage your competition h...

Marketing  marketing relations media public coverage competition press from
Branding It's more than a logo

Branding: It’s more than a logoBy Julie ChanceHow clear is your image in the minds of your potential customers? How can you bring that image into focus? Defining, developing and maintaining a brand identity is the key.The word “branding” is fre...

Marketing  marketing logo brand branding image about
Why The USP Doesn't Work Anymore & What To Do Instead

Word Count: 680Character Width: 60Resource Box: Choice of 2"Why The USP Doesn't Work Anymore & What To Do Instead"- by "Dangerous" Debbie Jenkins(c) Debbie Jenkins. All Rights Reserved.http://www.debbiejenkins.comThe USP (Unique Selling Proposit...

Marketing  marketing unique just
Marketing Lessons from Santa

If a nonexistent man can change the world and millions ofpeople with a message of joy then his marketing plan surelyworks. Right? Then what has Santa been doing right allthese years that we can learn from?Santa’s message is shortjoy. His target mar...

Marketing  marketing santa list word
Your Online Brand Is YOU

Article Use GuidelinesThis copyrighted article is free for you to use as content inopt-in publications, or on your Web site. When you use it in opt-in publications, or on a Web site, please include the resourcebox. However, please do not charge for i...

Marketing  marketing online persona brand create itaposs youaposre
The Art of Networking

Before there were computers and the Internet, before televisionand radio, before phones and electricity, business people stillhad to find ways to promote their businesses. The archaicpromotional technique they used is still in practice today. Thetech...

Marketing  marketing people networking business
Think Beyond Today and Start Branding Your Future

One of the subjects that has been thrown around a lot lately is branding. I guess it is somethingthat I have done for years without realizing it.Yet once I really started thinking about it, Irealized that it is something too many peoplespend no time ...

Marketing  marketing people banner name branding
Developing a Web Site Marketing Plan

Developing a Web Site Marketing PlanPart One of a Four Part SeriesBased on "How Much for Just the Spider?"by Bobette KyleFor many of us, finding the time and commitment to complete amarketing plan for our Web sites is difficult. There are so manyothe...

Marketing  marketing plan strategies objective tactics
Scientific Advertising is for Dummies

Perhaps the most revered of all marketing books is "Scientific Advertising" by Claude C. Hopkins. And why not? It's been dampening enthusiasm, mauling budgets and scuttling good ideas for nearly a century."Sacrilege!" I hear you cry. "'Scie...

Marketing  marketing testing advertising itaposs headline
Dust Off Your Marketing Plan

Do you have a written marketing plan?Are you following your plan? Your written marketing plan serves as a road map to reachyour target market. Many entrepreneurs who spend time and energy developing a marketing plan, will soon abandon it if the plan ...

Marketing  marketing plan time market niche written donapost