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"Change, you know, has subtle quality. It comes upon you quietly. It creeps and you continue to pleasantly operate on the basis of old and comfortable assumptions and premises until suddenly, change explodes opportunity in front of you. And you are t...
Marketing marketing customer product technology waysMost people attend a professional conference at least once per year. A professional conference is a unique marketing opportunity because it gives you face-to-face contact with hundreds, if not thousands, of professionals who could use your services o...
Marketing marketing conference business people cards backDid you realize that writing and publishing articles onlinerepresents one of the best-kept website traffic secrets? It's true! In fact, if you learn some basic principles, youcan drive thousands of visitors to your website withoutspending any mo...
Marketing marketing article write audience authors writingI'd pay close attention to this for awhile. There are implications for leads programs especially. In about 6-10 months or so your company is going to have to subscribe to the FTC "Do Not Call" (DNC) list of people that do not want calls. Even if...
Marketing marketing leads companies thoseDo you know the differences between writing copy for the web and writing copy for print? Some of the answers will go against your intuition and against cultural norms. But, these facts detail how people read on the web. There's no use in arguing...
Marketing marketing reading users read website5 KEY MARKETING QUESTIONSCopyright 2003 Bob LeducWhen you know the answers to these 5 key marketing questions, you can create effective web pages, sales letters and other sales generating communications. The answers to these 5 questions reveal how yo...
Marketing marketing sales create prospects action theseSimply put, permission email marketing is THE true profitproducer fueling the success of the Internet age.If I didn't make that point strong enough, please re-read thatstatement until it really sinks in.No other Internet marketing strategy produ...
Marketing marketing email permission otherWe all know that Yoda (from Star Wars) is a great teacher of Jedi warriors, but Yoda's wisdom can also help aspiring online marketers. Below are five of his most powerful teachings:"A Jedi's strength flow from the force."- Where does your s...
Marketing marketing force strength donapost money5 SUCCESSFUL MARKETING TECHNIQUESCopyright 2002 Bob LeducHere are 5 successful marketing techniques you can use to increase your sales. All of them are simple to use. And they're effective for building any businesses.1. KEEP ADDING SOMETHING NEW...
Marketing marketing sales business customers something1.Does one of your employees “do the marketing” in his/her spare time? Yes No2.Have your customers pointed out spelling errors in your materials?Yes No3.Has it been more than 6 months since you read throughyour marketing materials or web site to ...
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