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Do you want to know a secret ? Successful entrepreneurs are notso successful because they know everything better than you. Theyare successful because they TEST every advertising campaign firstbefore they are spending "big" money on effective forms of...
Marketing marketing ezine headlines successfulResponse rates to Yellow Page advertising are decliningThere's no getting around it, traditional Yellow Pages arein trouble. Fewer people use them every year. Even the best-pulling ad in the section isn't getting the number ofcallers or sal...
Marketing marketing yellow directory search customers yearYou know those annoying commercials for dial around long distance services?A dollar? What can you do for a dollar? Well, I've decided they aren't quiteas dumb as the characters portrayed in said commercials.A dollar could be one of the most...
Marketing marketing dollar spend advertising moinesThe New Marketing Landscape! Many of us in the marketing services and/or agency business are starting to see some real tangible marketing patterns emerging that businesses need to be aware of if they want to leverage their marketing dollars in this "...
Marketing marketing based willIt is better to advertise with simple messages and have everyoneunderstand you, than to advertise with complex messages and haveonly 20% of viewers understand you.Brilliantly clever advertising executives often come up with adcampaigns that dazzle vi...
Marketing marketing message advertising donapost simpleThe Man With The "Grasshopper Mind" by: Dean Phillips The title of this article also happens to be one of the "20 Greatest Headlines Ever Written." Did you know, just changing the headline has been known to dramatically improve the effectiveness...
Marketing marketing headline headlines makeAhhh! The never-ending battle. I'm sure you've heard both statements made with passion. Those that believe you must walk your customer through each and every benefit preach, "Long copy sells better!" Proponents of this copywriting method sa...
Marketing marketing people response long10 Steps to Getting Paid for Your Marketing Materials by: Paulette EnsignHow many times have you heard the same sound bites come out of your mouth to your clients, prospects, and audiences, almost boring yourself to tears in the process? Imagine...
Marketing marketing booklet buyersWhat A Newsletter Can Do For Your Business by: Claire CunninghamNewsletters are often thought of as easy, do-it-yourself communications projects. The reality is different…and that can be discouraging. Developing a good newsletter concept can b...
Marketing marketing newsletter control customers send message regularThe Psychology of Urgency: Make Them Want It Now! by: Scott Moldenhauer“I’ll think it over and get back to you.” “Sure, we’ll do that someday.” “I need to check with my colleagues.” “Give me a call next month, then we can set a...
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