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Festival Mania! by: Ed Williams “Free Wheelin’” What’s the big deal with festivals these days? I mean it, why are there so many festivals now? Used to, you would hear about an occasional festival here and there, for example, there might ...
Marketing marketing festival theyBuilding Brand Awareness Through Tradeshows by: Susan Freidmann Branding is a basic marketing concept that is designed to set your products/services apart from the competition. By using a particular name, phrase, design, symbol or a combination ...
Marketing marketing brand show company boothMarketing In A Virtual World by: Steven Van Yoder Before the Internet, small business owners like yourself were usually limited to a local market -resorting to expensive advertising and brochures, direct mail, cold-calling, networking at the loc...
Marketing marketing business online internet virtual articlesTop 5 Ways to Generate Qualified Leads for Your Small Business by: Jeremy Cohen Do you ever wonder if you could be doing a better job marketing your small business or professional service firm? Successfully marketing a small business is hard wor...
Marketing marketing generate leadsAdvertising needn't be expensive, and for those in the know;advertising can also be free. But occasionally your 'free' adscan get lost in the e-zine jungle. And, unfortunately, manypeople misuse their free ads. By 'misuse' I ...
Marketing marketing product prospect sameHow to Set (and Get) the Right Prices by: Jay LipeWhich product feature of yours is every buyer keen to know about? Which sales tool closes prospects instantly? Your price. Yet, despite the far-reaching consequences of a company’s pricing, I...
Marketing marketing price prices pricing productWriting a Book’s Marketing Plan for Maximum Profit by: Roger C. ParkerMuch has been written about book proposals. But less has been written about book marketing plans. This is wrong!What happens after your book is published has a great deal to...
Marketing marketing book contract booksTen Secrets of Super Successful Meeting Planners by: Susan Friedmann Whoever said that being a meeting planner was easy, lied! Rather, it should be classified under the tough and demanding job category. But, along with being tough, it’s also f...
Marketing marketing meeting successful knowHow to Create Killer Keywords to Get FREE Traffic to your website by: Brian Daniels When exploring good keyword choices there are several steps one must consider. The most important step is putting your self in the shoes of the type of customer ...
Marketing marketing search company phrasesLong Sales Letters vs. Short Sales Letters by: Matthew Cobb Everywhere I turn, I'm being asked to weigh in on the issue of whether copy should be long or short in a sales letter. I receive countless newsletters on copywriting and marketing,...
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