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Avoid the Duds: 10 Strategies for Selecting "The Perfect Speaker" by: Susan Friedmann Today, more than ever, the success of meetings relies heavily on the strength of program content and presentation. Nothing can spoil a meeting more than hiring...
Marketing marketing speaker speakers theyDoes Your Message Pass the Test? by: Claire CunninghamDevelop an effective benefit message and you’re well on your way to building your company’s entire marketing program. After all, you need focus to create success. Without it you can wind ...
Marketing marketing message benefit customer messagesEvangelicals Frustrated by Bush by: Bob KingFrom an article by Ralph Z. HallowTHE WASHINGTON TIMES"I'm not blaming the president, but religious conservatives have been doing politics for 25 years and, on every front, are worse off on things...
Marketing marketing jesus theyYou Can't Direct the Wind but You Can Adjust the Sails by: Dan HamiltonDear Friend, Today I would like to provide you with a new perspective and new insights to help you define effective marketing strategies and tactics that will insure the...
Marketing marketing success rules timeMy Dumbest Marketing Blunder And How You Can Avoid It by: John Colanzi When I started submitting Ezine articles, I never realized their true power. I was just happy to see the articles being published. I expected to get some traffic and hopeful...
Marketing marketing articles little list years pageCopy Success!Don't be ashamed to bea "Copycat".Most everything that is worthwhile today is an approximate copy of something that camebefore it.Examine the sales materials of your competitors and notice what is selling for them, then copy it. The...
Marketing marketing product selling sameJust changing the headline of an ad or sales letter has been known to dramatically improve the effectiveness of an ad or sales letter by up to 1700 percent! Yes, headlines are that powerfuland that important!An effective headline will do many things ...
Marketing marketing headline headlines makeHave you ever gotten one of those letters from yourlocal property tax appraiser, informing you that yourtax bill is going up about 20 percent?I got one of those recently, so I took it to my friendJoe Gross. He appeals property tax assessments for ali...
Marketing marketing news story pitch highThese tips will go a long way to help your Signature Files (Resource Box or Byline) have the effect it ought to have. 1. You SIG File should not be more than six to eight lines. Do not cram all the programs you have into your Signature File. It turns...
Marketing marketing file reader weekly makeChange Is Threatening Your Business Copyright 2003 Bob LeducYou cannot grow a business today by simply repeating what you did successfully in the past...or even recently.Clever competitors and new technology are producing changes that will reduce the...
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