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UNSOLICITED ADVICE AND A HOT IRONI recently returned from a vacation. I was fortunate enough toleave the heat and humidity of Memphis and go back to my homestate of Colorado and spend time with my extended family. WhileI was in the laundry room ironi...
Marketing marketing ironing knowledge mindThe state government of Vermont has taken aggressive steps to safeguard the state's brand equity. That's the monetary premium attaching to tourism or products linked (honestly or not) to this bucolic home of around 500,000 souls.Does your c...
Marketing marketing brand state public company imageImportance of Marketing Offlineby Kara Kelsohttp://www.momsmarketonline.comThe internet is a wonderful source of information and millions of people that could be your customer. Although we need to keep in mind that there are millions of others just ...
Marketing marketing local business shows offlineHow many times in a day, week, month... in your lifetime areyou busy - doing anything - and the phone rings?Out of all those times the phone rings, how many times do youstop what you're doing to answer it?I'll bet it's a lot. 90%? 95%?...
Marketing marketing itaposs stopThey make a bigger impact than email, are more cost-effective to send than letters, and get instantly read byrecipients because they stand out from a plain bundle ofenvelopes.This is the wonder that we call POSTCARDS, and manymarketers haven't y...
Marketing marketing postcard postcardsIf I had to choose one effective Internet marketing tool, abusiness referral program would be right at the top of the list.Whether your business is online or off, a good referral programwill increase your profits.Another word for referral is "word of...
Marketing marketing customer referral wouldThree steps to your Personal Transformation:1)Awareness and Perception2)Law of Cause and Effect3)Law of AccumulationThese categories are what you need to understand in order to be in total control of your being!Most go through life never reaching the...
Marketing marketing people aroundJupiter Communications, http://www.jup.com/home.jsp, estimates that by the year 2002, 25% of all Internet sales will be generated by affiliate programs!That's roughly works out to be over $10 Billion dollars!Why is that important to you?Because ...
Marketing marketing affiliate affiliates siteA newsletter is a powerful tool for promoting your business and communicating with your customers. I have found the following guidelines will help get your newsletter read, and maybe even spread.•Make it appealing. At first glance the reader will m...
Marketing marketing newsletter businessFeatures vs. Benefits vs. End Results by: Karon Thackston If you've been in the copywriting realm for very long at all, you've heard the phrase "features vs. benefits." It's a fundamental copywriting principle and driving force be...
Marketing marketing phone features results base