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For some marketing communicators, making the transition from print to online media is like packing for a trip to destinations unknown. Before you venture, it’s important to know what to bring, what to leave behind and something about the online cul...
Marketing marketing readers goals online reading manyIt isn't easy getting someone's attention. That's why advertiserspull crazy stunts to get somebody - anybody, to listen to their message.Only you are not a crazy advertiser. You are a talented, caring,eager-to-help professional. But yo...
Marketing marketing action create choiceImagine that you had lunch with an important client orprospect. You thought you had plenty of time, but theclient/prospect got chatty, the restaurant was jammed and service was slow.It's now about 1:45 and you're due back at the office for ...
Marketing marketing youaposre important peopleUNSOLICITED ADVICE AND A HOT IRONI recently returned from a vacation. I was fortunate enough toleave the heat and humidity of Memphis and go back to my homestate of Colorado and spend time with my extended family. WhileI was in the laundry room ironi...
Marketing marketing ironing knowledge mindCREATE VISIBILITY FOR YOURSELF by Leni ChauvinEveryone in business has one thing in common. It doesn't matter whether you're a salesman, a coach, a dentist, an artist, a lawyer, running a nonprofit organization or a work-at-home-mom What we...
Marketing marketing business pick overWhen owning or operating a business, it’s inevitable that sometimes, people will not buy your product or service. This might occur early in the contact cycle, or it might occur later, after you’ve expended some amount of time, money, and effort. ...
Marketing marketing people nextTwo businesses a women's clothing boutique and a mail-order operation recently consulted me about the same dilemma. Each had achieved satisfyingsales through channels that didn't allow for further growth. They needed afresh marketing progr...
Marketing marketing store customers likeYou set up an affiliate program for your website and some affiliates signed up. But now you see your affiliate sales are less than delightful.Your first thought may be that affiliate programs don't work, but you know others sites are making them...
Marketing marketing affiliates affiliate themArticle Title: Troubleshooting Your MarketingAuthor: Alfred J. LautenslagerContact Author: al@market-for-profits.comContact Publicist: exec@prforprofits.comPublishing Guidelines: May be freely published as long as article remains unchanged and resour...
Marketing marketing message audience right targetAs Marketing professionals, we are all aware of the need to measure program results. We can measure website hits, bingo card responses, 800-number calls and increased product purchases. Unless we ask our customers, however, we will never know WHY par...
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