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Visibility Equates to Higher Profits by: Kathleen GageOne of the greatest challenges businesses face is how to market cost effectively while gaining a good return on investment (ROI). Regardless of what industry you are in, the size of your orga...
Marketing marketing business vision organization importantEngage Your Customer – Write About Benefits by: Glenn MurrayThink quick. In 10 seconds, can you list the 5 key benefits you offer your customers?I bet you said “Yes”. But are you sure you listed benefits? If you’ll bear with me for anoth...
Marketing marketing benefits customer customers knowThe Psychology of Urgency: Make Them Want It Now! by: Scott Moldenhauer “I’ll think it over and get back to you.” “Sure, we’ll do that someday.” “I need to check with my colleagues.” “Give me a call next month, then we can set ...
Marketing marketing limited people cantHow To Succeed In Network Marketing (PART 1) by: Kevin Thompson How to succeed (and fail) in Network Marketing. (PART 1) When I first got involved with Network Marketing, I was so excited that I didn't know what to do. I had signed up the ...
Marketing marketing believe company questions knowUse Product Research to Position Yourself as the Expert by: Charlie Cook You have an idea for a new product or service, want to get feedback from prospects and position your firm as the experts. How do you do this when you haven’t ever provide...
Marketing marketing service prospects questions themPower of Word of Mouth by: Janice D. Byer, MVA Most of us remember the commercial that said, “I told two friends, and they told two friends, and so on, and so on, and…”, well you get the picture. This commercial, which represented Breck H...
Marketing marketing mouth word service aboutMany people confuse marketing with advertising or vice versa. While both components are equally important, they are also very different. Knowing the differences between the two can put your company on the fast track to success. Let's start off ...
Marketing marketing advertising business process chartYears ago, I was in the US Air Force, stationed atClark Air Base, Republic of Philippines. I lovedthe place and regretted when our unit was moved.The biggest lesson I learned during my tour ofduty there was to bargain. This was a concept thatwas, and...
Marketing marketing price lower businessAsk any business expert what really matters during times of economic instability and they will say that continuing to market your business is critical. Yet, in business, matters of creativity and design are often seen as something nice to have if you...
Marketing marketing business design image credibilityLove Your Irate CustomersCopyright 2002 lessworkmoremoney.com By Armand MelansonEverybody hates the nit-picky customer who is never pleased.When an irate customer emails or comes in to tell you how badyour service or products are, you want to let the...
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