6,217 articles related to "marketing"

The Body of Public Relations

When broken down, public relations is really nothing more than aset of parts placed together to function as a whole, not unlike aliving body. Each of these components performs a specifiedfunction, so that when combined with the other parts, theoperat...

Marketing  marketing public relations people choose
Create your headline to DRAW the OPTIMUM results.

We all know that your ad headline's main purpose is to GET ATTENTION. The question then is WHY?Why are you trying to get my attention?Is it because you want me to buy something from you oryou just want to get my email address, telephone numberor...

Marketing  marketing headlines write sales know
Eight Steps to Increase Your Newsletter Advertising Revenue

As the newsletter market becomes increasingly more competitive, it's important to follow several key steps in your pursuit of potential advertisers. Simple steps such as providing basic information and practicing timely follow-up can contribute ...

Marketing  marketing advertising advertiser space email will
Still trying to succeed online without a listserver It ain't gonna happen!

Your #1 online success tool is a listserver. If you don'thave one you are NEVER going to succeed online. Here'swhy.A listserver is a handy piece of software which enablesyou, at the press of a single button, to deliver a messageto every sin...

Marketing  marketing listserver list prospects message online want
Train a Winning Sales Team Rounding Third and Heading for Home

Although I never met the man, I imagine Lou Boudreau would have made one heck of a field sales trainer. In 1942 the 24-year old Cleveland Indians shortstop was promoted to player/manager of his team, and for the next eight years Boudreau did what we,...

Marketing  marketing sales reps success most
How To Get Valuable Feedback From Your Customers

You can learn many things you didn't know about your business by getting valuable feedback from your customers. Your customers may buy your main product just to get the free gifts. Your visitors may think it's to hard to navigate through yo...

Marketing  marketing customers mail customer could
Sell More Books With a Powerful Back Cover

Sell More Books With a Powerful Back CoverJudy Cullins©2003Did you know that your book's back cover information is, after thecover, the best way to sell more books? And, that most authors,emerging and experienced, miss this opportunity to e...

Marketing  marketing cover book testimonials from
The Myth of Persistence

In most cities across the country, one sure sign of persistence is facing the daily commute. Prime time commuters are superstars at the art of persistence. Most don't have a choice, so they face the daily crush with steeled nerves and tight jawe...

Marketing  marketing prospect prospects need
The Easiest Way to Build Credibility and Increase Long-Term Sales

If you're looking for low-cost ways to promote your business (and aren't we all?), I do hope you've considered publishing an e-mail newsletter, or "e-zine." I began my "AKB MarCom Tips" e-zine three years ago, when I'd just starte...

Marketing  marketing zine clients expert youaposre just
The "Right" Logo

The "Right" Logo by: Colleen Ryan The Logo: a little history Logotype, commonly know as a logo, is a design, a graphic representation/image/trademark symbolizing one’s organization. Designed for instant identification, a logo can appear on com...

Marketing  marketing logo company design image