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No doubt about it. Smart marketing takes finesse. Nowhere is that truism more apt than in message definition. If you want to craft a compelling message, you need to understand your prospective buyer’s motivation. I had a boss once whose favorite sa...
Marketing marketing message youaposll research audience prospective knowIt is not uncommon to see copywriting related assignments flooding online market these days. There are no prizes for guessing the reasons behind it. In this age of fast moving life, knowledge and technology sells like hot cakes. In a way, copywriting...
Writing writing copywriting audience behindDoes Your Event Need To Be Live? by: Adi Gaskell There are many choices to make when it comes to Webcasting: live vs. on-demand, audio vs. video, and more. So here are some of the questions you’ll need to ask yourself before deciding which way...
Computers And Internet computers internet video live webcast audio audience needHow Real PR Works by: Robert A. Kelly For some, public relations works well when their news release or special event winds up in the newspaper or on the radio. For others, public relations works best when it does something positive about the be...
Business And Finance business finance perception audience public relations targetking of Success by: Philip E. Humbert, Ph.D.In the quest to attract customers and make more sales, the temptation is to focus on the Internet. It's easy to forget there are other tools that are less tedious, easier to use, and even more eff...
Online Business online business marketing people opportunities audience itapossA weblog, or "blog" started out as a personal journal on the Web. They have evolved far beyond that initial concept. Now, weblogs cover as many different topics as there are people writing them. Some blogs are highly influential and have readership w...
Business And Finance business finance blog audience blogs readers will10 Tips For Better Public Speaking by: Shari Peace Is there a great speaker hiding with you? “Not hardly,” you may be thinking. Think again. The fear of speaking in public is well-documented, often discussed, and probably overrated. The grea...
Self Improvement And Motivation self improvement motivation audience nervous practicePR Where it Matters Most by: Robert A. Kelly What’s more crucial to the success of a business, non-profit or association than its most important outside audiences and stakeholders? Nothing. Those stakeholder behaviors directly impact virtual...
Business And Finance business finance perception behaviors audienceLove magic but don't quite know which magic sets would best display your skill levels for a fun entertainment option that doesn't break the bank? Then coin magic tricks are perfect for you! Read more about the various kinds of coin magic ...
Hobbies hobbies magic coin tricks audienceWhy Good PR Warrants Your Attention by: Robert A. Kelly Because good public relations can alter individual perception and lead to changed behaviors among key outside audiences. And that can help business, non-profit and association managers achi...
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