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Time to Spruce Up Your Public Relations? by: Robert A. Kelly Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.net. Net word count is ...
Business And Finance business finance opinion target message members audience relationsRecently I had occasion to review several dozen Web sites in oneindustry camera stores. I found this eye-opening, as an unfortunatepattern emerged that I believe holds true not only on the Internet but also inpaper-based marketing materials, and app...
Marketing marketing camera audience geeksPR flacks use a scattergun approach, hoping to hit something. They fax out press releases to long lists of reporters and editors. They make countless, fruitless phone calls. They pester and cajole and plead.But PR Rainmakers reject such amateurism. I...
Marketing marketing story audience reporter reporters theyWhat do Klingons, giant rubber bands, and monster trucks all have in common? They hold the fascination of every male on the planet - and they make frequent appearances on Spike TV. Spike TV, which totes itself as a network for men, is the perfect exa...
Marketing marketing spike customers audience willRight PR Focus A Powerful Advantage by: Robert A. Kelly Powerful is a strong word. But it fits here. As a business, non-profit or association manager, you create powerful advantage for yourself when you do something positive about the behaviors ...
Business And Finance business finance perception people audience aboutCould This Be The Best Way ToMeasure Public Relations Results?by Robert A. KellyCould be. In fact, I believe it is. How can you measure theresults of an activity more accurately than when you clearlyachieve the goal you set at the beginning of that a...
Business And Finance business finance public relations opinion audiences goal targetHere’s one view of the job its meant to do.Public relations is firmly rooted in both the principle and reality that people act on their perception of the facts,and that something can be done about those underlying perceptions. When public relations...
Business And Finance business finance public relations behaviors people audiences perceptionIf I Were Coaching You by: Robert A. Kelly If I were coaching you as a business, non-profit or association manager on how to get the biggest bang for your public relations dollar, I would sum it up for you this way. Use the fundamental premise ...
Business And Finance business finance relations perception public behaviors audiencePR: Here's All You Need to Know by: Robert A. Kelly Above all, you need to know that the right PR can alter individual perception and lead to changed behaviors. Especially when you create external stakeholder behavior change, the kind that...
Business And Finance business finance perception behaviors relations audience willHow Would You Ever Know? by: Robert A. Kelly Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.net. Net word count is 730 including gu...
Business And Finance business finance audience perception behaviors organization