206 articles on "brand"

Personal Branding Techniques for Real Estate Agents and Brokers

Personal Branding Techniques for Real Estate Agents and Brokers by: Dan R. Vella A key principle of marketing is to find something unique about what you offer as the basis of your sales message. Even if what you offer is a commodity, there is al...

Marketing  marketing personal branding brand real estate
Tales of the Touareg and other adventures in branding

You’re not likely to see a Volkswagen in the winner’s circle at Daytona or Indianapolis. But if there were competition called the Brand-Building 500, you would find a Volkswagen in the winner’s circle, year after year. Everyone knows the touchs...

Marketing  marketing touareg brand names would
Chrysler Group Reveals Dodge Concept Vehicles on Both Sides of Atlantic, Hinting at Future Direction of the Dodge Brand

Chrysler Group Reveals Dodge Concept Vehicles on Both Sides of Atlantic, Hinting at Future Direction of the Dodge Brand by: Jenny McLane The introduction of two of Chrysler group's concept vehicles on opposite sides of the Atlantic hints ho...

Auto And Trucks  auto trucks dodge brand parts concept will
Measuring ROI or Is My Brand Working

You are doing yourself a disservice in you measure the impact and effectiveness of marketing and branding only on the bottom line. There are far too many facets of the success equation to reduce the final assessment to that alone. Ultimately the bott...

Marketing  marketing business success awareness brand
Schwarzkopf Shampoo - What You Need to Know About Them

Schwarzkopf Shampoo products are well known in the whole world for being reasonably priced yet great quality hair shampoo for both men and women of all ages. Schwarzkopf has even become one of the most well-known hair care brand names in the entire w...

Women  women schwarzkopf hair care products color brands solutions
Should Your Company Name Also be Your Brand Name?

Consumers buy your brand, not your corporation. So you should choose the name carefully. For example, you buy laundry detergent based on the brand name and not the corporation that makes it. This is why the brand name almost always comes before the ...

Marketing  marketing name brand company names corporate corporation
Make 'em Buy or Make 'em Miserable!

This weekend I watched a program on television called - I kidyou not - "Buyology". This show is about marketing and salesof products in the free world. I found the show utterly andcompletely fascinating not because I'm a web marketer, butbecaus...

Marketing  marketing behavior consumer brands make
Chrysler Group Reveals Dodge Concept Vehicles on Both Sides of Atlantic, Hinting at Future Direction of the Dodge Brand

The introduction of two of Chrysler groups concept vehicles on opposite sides of the Atlantic hints how the Dodge Brand could expand into the global automotive market. At company press events in London and Chicago, the new Dodge Caliber and Dodge Nit...

Auto And Trucks  auto trucks dodge brand parts concept
Brand Your Consulting Business

Today’s competitive marketplace for consulting services is no longer responsive to the marketing strategies that worked in the past. The services you provide should speak volumes about your consulting business. Think about what happens when you hea...

Business And Finance  business finance consulting clients brand client services
Buying A Treadmill - 3 Essential Tips

Buying A Treadmill – 3 Essential TipsIf you're buying a treadmill, chances are you've done lots of research already. You probably know exactly what makes up a high quality treadmill and have an idea of which features you want in your unit...

Health  health treadmill brand motor price warranty