206 articles on "brand"

Got a Small Business Choose the Right Domain Name.

Choosing a domain name can be daunting. Research the subject (after all, you're the type of marketer who researches, right?) and you'll be hit with a landslide of opinions, most contradictory. There are, however, two points that everyone ag...

Computers And Internet  computers internet domain keyword name business search brandable
Branding = Focus

Over the years I've frequently been asked what the secret formula is for successful branding. What people are really asking me is how to make their brand a global leader, like Coca-Cola. Well, sorry guys. There's no magic hidden in the proc...

Marketing  marketing brand focus branding brandaposs
Is There a Brand in Your Stand?

Watch out for the branding gurus. Beware of the branding police who focus only on images of brand. Fire the branding consultants who feel qualified to tell you what your brand should be. Ignore the branding zealots who proclaim "brand or die". Good,...

Marketing  marketing brand branding companies
How Will Your Visitors Remember You And Your Business? Brand Yourself From The Crowd...

How Will Your Visitors Remember You And Your Business? Brand Yourself From The Crowd... by: Radhika Venkata Big and Yellow 'M' reminds you McDonalds... 'DELL' with oblique E reminds you famous 'Dell' computers... No...

Online Business  online business branding unique email customer
Repetition is the Key to Brand Development

Online brand development starts with the decision of what is the most appropriate identity for you and/or your business. The next most logical step is to establish how to brand the identity you have chosen in a way that is effective and in alignment ...

Marketing  marketing branding brand identity will
Branding for profits

Branding for Profitscopyright 2002 Pavel LenshinGeneral meaning of the Brand is quite abstract. In short,brand is the image of your product, if we speak aboutproduct branding and/or the image of your company if we dealwith corporate branding or, in c...

Business And Finance  business finance brand branding market
Brand Named Cartridges or Recycled?

When it comes to shopping, as consumers we always have a choice, we can either go for the well-known brand name and get a good quality product but at a higher price, or we can pay less and do without all the fancy packaging. If you're searching ...

Computers And Internet  computers internet printer cartridges brand quality name
The Big-Pay Off Brand Value

The Big-Pay Off Brand Value  by: Beth Brodovsky Many CEOs and marketing directors find their time wasted evaluating marketing opportunities instead of acting on them. When every possibility is followed, a meandering trail of hit and miss effect...

Marketing  marketing brand time value they
Why Branding Is Vital For Your Home Business Success

Why Branding Is Vital For Your Home Business Success by: Mal Keenan On a hot Sunday afternoon when your body fluids have been drained dry by the scorching sun, which would you rather order? Coca Cola, or Jeebejus Sweet Soda? The answer is as cle...

Online Business  online business building branding internet name
Your Website and your Brand

Don't rely on technology alone to create a great Website for you or your company. It's great to have cool technology but you need to leave a favorable impression on your user. Instill confidence and create an engaging and memorable experien...

Web Development  development brand company identity