206 articles on "brand"

Shattering the Branding Myths

Shattering the Branding Myths by: Diane Hughes If you've been online long, you're sure to have seen many "gurus" give their ideas about branding. However, much of what you read simply isn't true. Over the years, many myths about b...

Online Business  online business branding brand logo
Side-Step The Big Business Branding Techniques That'll

From the e-mail I've been receiving lately, it's clear there is a lot of confusion surrounding the topic of online branding.Nike, Coke-Cola, Budweiser, McDonalds, Levi's, Amazon.com... these are the branding masters. Now the question i...

Marketing  marketing itaposs branding message advertising
Logo Design Facts

Logo Design Facts by: Vukan Karadzic What makes one logo better than another? Simplicity. A good logo works in the simplest form. It is a memorable representation of your brand and inspires confidence in your customers. It should be fresh and or...

Marketing  marketing logo brand visual
Are You Brand Worthy?

Are You Brand Worthy? by: Kim Castle Branding is one hot topic, although it is wildly misunderstood. To make things even more confusing, branding is often tossed in the same basket as marketing which makes its application to an entrepreneur or s...

Business And Finance  business finance branding service
Branding On The Web Is Like Mining For Fools Gold

ding On The Web Is Like Mining For Fools Gold by: Lee Traupel I am sick and tired of marketing geeks touting the beauty of branding, brand building and just spouting branding in any context, especially when the term is used with "internet" or "w...

Online Business  online business branding campaign marketing brand
Dog Information For A Healthy Dog

Animal care requires a lot of responsibility. It may seem difficult at first, but eventually you get the hang of it. One of the first priorities to attend to with your dog is its health. With the right dog information (http://HealthierDogs.com), you ...

Pets And Animals  pets animals organic health brands food dogaposs healthy
The Long Term Benefits From Pay Per Click Advertising

The Long Term Benefits From Pay Per Click Advertising by: Kevin OHara The long term benefits from pay per click advertising. Businesses are starting to look closely at the long-term benefits from pay per click advertising. Pay per click search e...

Business And Finance  business finance brand search awareness time
Five Ways to Promote Your Unique Business Identity

Where's the Beef?These words became a national catch phrase in the mid1980's and catapulted the Wendy's hamburger chain into thelimelight as a major player in fast food sales.Wendy's credits the "Where's the Beef" ad campaign...

Marketing  marketing business brand tagline
Is There a Brand in Your Stand?

Watch out for the branding gurus. Beware of the branding police who focus only on images of brand. Fire the branding consultants who feel qualified to tell you what your brand should be. Ignore the branding zealots who proclaim "brand or die". Good,...

Marketing  marketing brand branding companies
Play it Again Sam

Play it Again Sam by: Beth Brodovsky The marketing director for one of my longtime clients used to complain "does it have to be purple again?" What she and many others don’t realize is that the color you are seeing in your sleep, your prospect...

Marketing  marketing brand message target