206 articles on "brand"

Importance of Branding What's in a Name

Branding is perhaps the most important facet of any businessbeyond product, distribution, pricing, or location. A company's brand is its definition in the world, the name that identifies it to itself and the marketplace. A model may be beautiful...

Business And Finance  business finance brand shop cola hobby product customer
Your Online Brand Is YOU

Article Use GuidelinesThis copyrighted article is free for you to use as content inopt-in publications, or on your Web site. When you use it in opt-in publications, or on a Web site, please include the resourcebox. However, please do not charge for i...

Marketing  marketing online persona brand create itaposs youaposre
CREATE STICKINESS WITH STREAMING MEDIA

Okay!! You've finally gotten them to your web site after a large investment in time and effort, not to mention money. What?? They're not staying long enough to buy anything or to fill out those profile forms that you stayed up until 3:00AM ...

Web Development  development streaming media brand
Performing a Simple Competitive Analysis

Performing a Simple Competitive Analysis by: Mark S. Levit Marketing, in its purest form, is based on a thorough understanding of the arena in which your brand competes. That understanding enables you, as a marketer, to successfully promote and ...

Marketing  marketing competitors brand product competition
Advertising Is Dead. Long Live PR.

Although I still believe there is a place for advertising as a brand maintenance or brand affirmation tool, I am convinced that to build a brand today, you need PR. At one time advertising did build brands. But this was in a simpler America. That Ame...

Marketing  marketing advertising brand spent does
Quick Tactics To Brand Your Business And Make More Sales

Quick Tactics To Brand Your Business And Make More Sales by: Charles Kangethe This may come as a surprise... to you, but Branding is more than just Logo and Business or Product Name recognition. Branding is "The total emotional and intellectual...

Online Business  online business brand products branding personal
Create Viral Traffic With Brandable eBooks

Create Viral Traffic With Brandable eBooks by: Ed Zivkovic Viral Traffic Building When I started my website, one of the first things I did was place a few free eBooks up for download in order to have something for free. Now, a couple of years do...

Online Business  online business ebook ebooks file brandable
Are You Brand Worthy?

Are You Brand Worthy? by: Kim Castle Branding is one hot topic, although it is wildly misunderstood. To make things even more confusing, branding is often tossed in the same basket as marketing which makes its application to an entrepreneur or s...

Business And Finance  business finance branding service
The Trust Issue in Marketing

The Trust Issue in Marketingby Darrin F. Coe, MAcopyright 2004One of the prime motivating factors in the purchase decision making process is “trust”. A consumer will at some point for however long or short of a time, ask the question, “Can I tr...

Marketing  marketing privacy brand will
4 Keys to Finding the Best Home Treadmill For You

4 Keys to Finding the Best Home Treadmill For You by: Kathryn O'Neill Choosing the best home treadmill can be confusing as you sift through all of the options, new models, and brand name ‘deals’. Too often, people get caught up in all t...

Recreation And Sports  recreation sports treadmill motor quality brand warranty home