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Last week in our training course "Writing for the Web", I was asked about those long sales-y pages that you see for certain products online - you know the ones I'm talking about. The ones that go on and on and on for 5 or 6 presses of the page d...
Writing writing short customerGlobal Banking Forced to Favour the Customer by: David Llennac Banks worldwide are offering more and more new services that help the customer understand and plan for their future. The bank or financial institution is nothing without the customer...
Business And Finance business finance banks customer rates bankThe Seven Secrets to New Age Leadership by: JoAnna BrandiDid you ever notice that In our American culture, we have the tendency to look outside of ourselves for leadership? That’s a trap. Isn’t it time we looked inside ourselves to see how w...
Business And Finance business finance people leader change customer fromSales As A Positive Experience by: Don Osborne No matter what your age or stage in life, some words come with preconceived meaning. "Sales" is one of them. For most people, it means being put in a position to have to buy something you don't...
Marketing marketing experience youaposre customer sales positive themWhen a Customer Has Done Everything to Get Your Goat by: Ron Hutton You try to make your customers happy. You sincerely WANT them to be pleased with your products and service. You go out of your way to provide quality and integrity in everything...
Online Business online business customer wrong willWhether you work one-to-one or deal with customers in groups, you identify a target market of customers most likely to value what you can offer. You develop processes that work best with those clients. You learn to anticipate their responses and hel...
Business And Finance business finance client customer customers club valueSmall businesses don't have the same luxury of 'brand-namerecognition' that the big companies have. Thus, we have to work that much harder to earn our visitor's trust. One wayto build this all-important credibility is to get and u...
Marketing marketing testimonials product customers testimonial serviceMost of us run our businesses by gut feeling more than we like toadmit. We can tell a product or service is popular from thesales figures, but we have to go on intuition to tell you WHY itis selling well.At the same time, another service might not mo...
Marketing marketing customers survey tellShould You Be Linking for Traffic or Rankings?By Gary MchughJust for a change, rather than a technical article, I would like to tell you a story. To begin, imagine your website is a little country bar, now let's go back to when the internet bega...
Online Business online business customers bars city back1. Create benefit intensifiers for your list of ad copybenefits. Example, The Benefit: "Save More Time",The Benefit's Intensifier: "Never Seen Before".2. Use a little humor in your ad copy. It could be thelittle extra motive you need to close a ...
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