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10 Tips For Bringing Your Event To Life by: Susan Friedmann, CSP Your job as an event planner doesn’t stop with the meeting in the company boardroom. You may be call upon to organize an employee appreciation event, an awards dinner, a product ...
Marketing marketing event theme makeHow to Be Appropriately Pushy by: Suzanne Falter-BarnsOne of the things that's often hard to know is how and when to be pushy appropriately. In these hardscrabble times, perfectly polite people don't stand much of a chance of getting w...
Marketing marketing lazaro approach10 Ways To Improve Your Print Ads by: David Coyne1) Include a coupon in your large ads. This can increase response from 25 to 100 percent. Your coupon could offer the prospect your brochure or catalog. 2) Use a benefit headline on your coupon th...
Marketing marketing headline prospect percent50% of Yellow Page Directory Users are Looking for Just One Thing by: Dr. Lynella GrantDirectory Users Seek Information about Location First People who open the Yellow Pages already have a desire to buy. That sets it apart from all other adverti...
Marketing marketing business directory locationShould You Write a Book? by: Steven Van Yoder One morning, you open your inbox and find several e-mails that will boost your business. There is an invitation to speak at a local group comprised of your best prospects. Several emails have arrived...
Marketing marketing book business author publishingCracking The Billable Hours Ceiling by: C.J. Hayden How many of you made as much money as you wanted to last year? Don't be shy; raise your hands. Hmm, I don't see too many hands out there. What would you say is the cause of this gap b...
Marketing marketing donapost classesMost brochures that businesses put out today end up doing little to impact the sales of that business. By applying the 6 must-have elements listed below you will transform you brochure from trash can lining into a powerful sales tool.1.A Benefit-Fill...
Marketing marketing brochure headline prospects benefit themHere’s a fairly common mistake that is made by the newbie to the pay-per-click scene.So you’ve started a Google AdWords campaign, and you’ve registered as an affiliate with several different products, and you’ve found at least one product tha...
Marketing marketing company youve wasnt littleWhen you're trying to persuade a reporter to do a storyabout you or your business, you're much more likely tosucceed if you know how to "talk the talk"No reporter will expect you to act like an insider, butyou'll get a lot more respect...
Marketing marketing story reporter newsIs networking helping you bring in the new clients you want? If you are like most independent professionals and small business owners, you put hard work into getting your name out there and distribute your business card wherever you go. You may even ...
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