7,171 articles on "marketing"

10 Tips For Bringing Your Event To Life

10 Tips For Bringing Your Event To Life by: Susan Friedmann, CSP Your job as an event planner doesn’t stop with the meeting in the company boardroom. You may be call upon to organize an employee appreciation event, an awards dinner, a product ...

Marketing  marketing event theme make
How to Be Appropriately Pushy

How to Be Appropriately Pushy by: Suzanne Falter-BarnsOne of the things that's often hard to know is how and when to be pushy appropriately. In these hardscrabble times, perfectly polite people don't stand much of a chance of getting w...

Marketing  marketing lazaro approach
10 Ways To Improve Your Print Ads

10 Ways To Improve Your Print Ads by: David Coyne1) Include a coupon in your large ads. This can increase response from 25 to 100 percent. Your coupon could offer the prospect your brochure or catalog. 2) Use a benefit headline on your coupon th...

Marketing  marketing headline prospect percent
50% of Yellow Page Directory Users are Looking for Just One Thing

50% of Yellow Page Directory Users are Looking for Just One Thing by: Dr. Lynella GrantDirectory Users Seek Information about Location First People who open the Yellow Pages already have a desire to buy. That sets it apart from all other adverti...

Marketing  marketing business directory location
Should You Write a Book?

Should You Write a Book? by: Steven Van Yoder One morning, you open your inbox and find several e-mails that will boost your business. There is an invitation to speak at a local group comprised of your best prospects. Several emails have arrived...

Marketing  marketing book business author publishing
Cracking The Billable Hours Ceiling

Cracking The Billable Hours Ceiling by: C.J. Hayden How many of you made as much money as you wanted to last year? Don't be shy; raise your hands. Hmm, I don't see too many hands out there. What would you say is the cause of this gap b...

Marketing  marketing donapost classes
6 ‘Must-Have’ Elements of an Effective Brochure

Most brochures that businesses put out today end up doing little to impact the sales of that business. By applying the 6 must-have elements listed below you will transform you brochure from trash can lining into a powerful sales tool.1.A Benefit-Fill...

Marketing  marketing brochure headline prospects benefit them
Avoiding Pay-per-click mistakes Don’t drop Winning Ad Campaigns!

Here’s a fairly common mistake that is made by the newbie to the pay-per-click scene.So you’ve started a Google AdWords campaign, and you’ve registered as an affiliate with several different products, and you’ve found at least one product tha...

Marketing  marketing company youve wasnt little
Get Free Publicity by Talking the Talk of the Newsroom

When you're trying to persuade a reporter to do a storyabout you or your business, you're much more likely tosucceed if you know how to "talk the talk"No reporter will expect you to act like an insider, butyou'll get a lot more respect...

Marketing  marketing story reporter news
Catch More Clients Using Strategic Networking

Is networking helping you bring in the new clients you want? If you are like most independent professionals and small business owners, you put hard work into getting your name out there and distribute your business card wherever you go. You may even ...

Marketing  marketing business contact people