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"Change, you know, has subtle quality. It comes upon you quietly. It creeps and you continue to pleasantly operate on the basis of old and comfortable assumptions and premises until suddenly, change explodes opportunity in front of you. And you are t...
Marketing marketing customer product technology waysDo you still have room in your practice? That’s because coaching is a secret, moreso than you may be aware of if you’re immersed in the field. YOUR CHANCES OF GETTING BUSINESS WILL INCREASE WHEN MORE PEOPLE KNOW ABOUT COACHING. I spoke on 3 cruis...
Marketing marketing coaching coach business knowA little over a year ago and probably before, articles started popping up all over the place about, "Selling in Tough Times," , "How To Market in a Down Economy," and the like. Now that we have seen a few, more positive headlines starting to sprinkle...
Marketing marketing recovery customersWhat's the most important thing you can offer your customers?If you said "support" give yourself an A+. Incorporatinglive customer service into your website is one of the bestways to assist those who browse your site and may havequestions. Yes, ...
Marketing marketing button operatorIn business, we often focus most of our attentions on "the bigissues." Our next big ad campaign or our new product developmentproject loom large and capture a significant portion of ourmindshare. These big issues, because of their size and scope,seem...
Marketing marketing issues single business justPersonalization has quickly gone from being the hottest new "must-have" for e-content to the most misunderstood and misused e-accessory. Some e-zine writers are particularly guilty of crossing the line between good touch - bad touch. I've notice...
Marketing marketing personalization zine speakSELECTING TARGETED EZINESIn part one of this series, we discussed the two options available foradvertising in ezines. The first of those involved buying ads in bulkwith the goal of getting exposure to as many subscribers as possiblewithout regard to ...
Marketing marketing ezines ezine goodThis article may be freely used in ezines, on websites or in e-books, as long as the by-line is left intact.Notification of publication would be greatly appreciated, and if possible, a copy of the relevant ezine or newsletter. Please send notificatio...
Marketing marketing time ezine ezines aboutReferrals are an important part of any successful business.They're a great way to keep building your customer base,year after year, without having to go out and pay foradvertising. Instead, you use the power of your currentcustomers to help you ...
Marketing marketing referrals customers referral sendThis article reviews the essentials of conducting a great Overture ad campaign: the many advantages of good advertising where to advertise on a small budget the basic composition of an ad how to make your ads stand out how to write an ad the purpose ...
Marketing marketing product headline reader make