7,171 articles on "marketing"

What are Your Thoughts on Marketing Re$earch

I have always been a firm believer that there is neverone correct answer to a question. Some call thatargumentative, I call it Independent and CreativeThought. I have also come to the conclusion over theyears that by feeding answers to a student, the...

Marketing  marketing questions market product
Make Your Customers' Dreams Come True!

We all have a dream. Maybe that dream is to find spiritualcontentment, or maybe that dream is to have a healthy, happyfamily. Maybe that dream is just having enough time to play allthe golf you want. Whatever dreams we have, they help dictate whowe a...

Marketing  marketing dreams dream most
Bigger, Better, Faster

It seems we are obsessed with the concept of "Bigger, Better,Faster", however in the world of technology, it might very wellbe "Smaller, Better, Faster". A few short years ago, the 486 wasthe hot machine, and yes I still have one. It is now relegated...

Marketing  marketing people smaller good
What's really different about your company, product or service

Assuming you’re not the only company on the planet that provides products and services similar to yours, what is it about your offering that’s unique? As with benefits you offer your customers, your uniqueness needs to be tied to things valued b...

Marketing  marketing difference customers benefits customer benefit
What to do when your prospect just won't get back to you!

Does this look familiar?Your prospect contacts you and asks for information about WonderWidget. You email the information along with complete order details.Response? Not a word.Next day, undaunted, you hit the resend key so that your prospectreceives...

Marketing  marketing prospect youaposve
You cannot make money online without unrelenting follow-up

If there's one thing I've learned in over 25 years inbusiness, it's the importance of prospect follow-up. Without a program of systematic follow-up, you're significantly reducing your profit and may very wellbe threatening the ove...

Marketing  marketing prospect business sales youaposre prospects
A Little Mistake That Is Costing Businesses Millions Of Dollars Per Year

A Little Mistake That Is Costing BusinessesMillions Of Dollars Per Year The majority of businesses operate in highly competitive markets. What a customer can buy at your business, they most likely can buy at 101 other businesses.Perhaps an example wi...

Marketing  marketing customer desktop point business another
Compelling Trade Show Displays Make Compelling Companies

Trade shows increase awareness about your products, showcase your services and enhance your image among your competitors and potential customers: in all a very powerful way to increase your sales. It is critical to arm yourself with the most compelli...

Marketing  marketing display booth show trade
7 Keys to Turning Cold Calls Into Warm Calls

7 Keys to Turning Cold Calls Into Warm Calls by: Ari Galper Let’s face it when it comes to cold calling many of us fear being rejected. What if I was to tell you I have come up with 7 keys to turning your cold calls into warm calls? Would you ...

Marketing  marketing cold calls calling
Reciprocal Linking Guide

Reciprocal Linking Guide by: Jon C What are Reciprocal Links? Reciprocal links are links with other sites which are usually are related to the theme of your website. The concept is very easy to understand, you link to a site and that site links ...

Marketing  marketing links link sites