7,171 articles on "marketing"

Isn't Anybody Gonna Answer That

How many times in a day, week, month... in your lifetime areyou busy - doing anything - and the phone rings?Out of all those times the phone rings, how many times do youstop what you're doing to answer it?I'll bet it's a lot. 90%? 95%?...

Marketing  marketing itaposs stop
What is Truth in Advertising

CANCERCould a strong immune system be the missing link?With billions and billions of dollars going into cancer research, wouldn't you think there should be very promising cancer cures available by now? Well...a good case could be made that the ...

Marketing  marketing cancer research immune treatment system there
Fumbling on the 'Business' Goal Line

If you've ever watched your favorite football team in aSuper Bowl game, you can readily relate to themaddening frustration of the below example with,hopefully, some exclusions contained herein...maybe...There your team is...4th quarter, 4th and ...

Marketing  marketing business team internet field
Opportunity Knocks Quietly

In business, we often focus most of our attentions on "the bigissues." Our next big ad campaign or our new product developmentproject loom large and capture a significant portion of ourmindshare. These big issues, because of their size and scope,seem...

Marketing  marketing issues single business just
Bridging the Online/Offline Gap

For some businesses, it's almost like making a lifestyle change. A company born online glues itself to the Internet with a passionate belief that it's the way of the future.Conversely, many brick and mortar businesses hold on to their tradi...

Marketing  marketing online business offline promotion itaposs
That's Not Spam, That's My Newsletter!

That's Not Spam, That's My Newsletter!By Jessica AlbonCopyright 2003, The Write ExposureFor those of us who receive way too many unsolicited emails, Spam filters are a blessing. Switch to the publisher's side of the desk, though, and S...

Marketing  marketing spam filters email newsletter send will
The Fundamentals of Growing Revenue

If you want to grow your company's revenue, the most critical thing to get straight in your mind is that there are in fact only three ways to grow revenue - you can get more new customers, you can increase the value of your average sale, and yo...

Marketing  marketing customer offering customers service
How To ‘Cross-Sell’ And ‘Sell Up’ Over The Telephone

Call centres are a land of missed opportunities. Every call whether inbound or outbound is an opportunity to make a sale or to build a pipeline for a future sale. At the very least there is scope for selling a bigger quantity (selling up) or to sell ...

Marketing  marketing customer needs wants questions
What You Should Know Before You Hire an Outside Business Development Partner

If your company’s sales are lacking or you are reaching into a new market, outside business development staff could significantly improve your profits. They are cost effective, very profitable, and can easily expand your existing staff. One caution...

Marketing  marketing sales existing business staff people
You Have A Great Idea, Now How Do You Sell It

How well you sell your ideas is just as important as how good those ideas are.So, let's get started. How do you sell your ideas?1. Strategic Positioning2. Savvy Psychology3. Slick Presentation4. Structural Persuasion5. Solving the ProblemOf cour...

Marketing  marketing presentation client selling idea strategy will