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Two businesses a women's clothing boutique and a mail-order operation recently consulted me about the same dilemma. Each had achieved satisfyingsales through channels that didn't allow for further growth. They needed afresh marketing progr...
Marketing marketing store customers likeLast year someone suggested I write an article. Who me?What do I write about, I'm a 'newbie' for heaven's sake!How do you write an article? Why should I write an article?Let me try to answer these questions. There are lots ofreaso...
Marketing marketing article write itaposs ideasYou can’t wait to get up in the morning to get on the computer. You devour ezines. You can’t learn enough in a day. When you’re not on the computer, your mind is composing headlines and ad copy; material for articles. Each evening you reluctant...
Marketing marketing computer black hole timeThese past couple of years have been quitethe eye opener for many in the work force.I happen to live in the United States butI think people everywhere can relate.An ever so generous economy suddenly gotout of bed on the wrong side one morning.The con...
Marketing marketing work success internet think takes businessOK.. Back to the roads of success!Before I reveal the absolute TRUTH about online success,I want you to read this quote very carefully:Winners don't do different things,...they do things differently!(Shiv Khera)When I first read this quote, it d...
Marketing marketing business niche theme focusedI am sick and tired of marketing geeks touting the beauty of branding, brand building and just spouting branding in any context, especially when the term is used with "internet" or "web" or "digital!"You can't have a conversation today for more ...
Marketing marketing branding campaign brandI know you have seen the statistic that over 90% of thoseattempting to build an online business or income will fail.It is a statistic that is not hard to believe when I scanthe hundreds of emails I get everyday. Why does someonehide their identity in...
Marketing marketing email addresses someIf you have ignored the older population in your online marketing efforts you may want torethink your strategy, particularly if you know your product or service appeals to thatsegment in the off-line world.Older Americans are going online at a faster...
Marketing marketing seniors internet theyIf you’ve spent anytime online browsing through salespages, then you know the familiar face of thetestimonial. But how the heck do online marketers getpeople to scream praises for their product? I’m aboutto let you in on the secret.But first, I w...
Marketing marketing sales testimonials testimonialWhen most of us think of racking up massive sales, weimagine a product or service that EVERYONE will want.The person who comes up with the next paperclip or combwill strike it rich, right?Mass appeal products do garner massive sales, BUT gettingyour ...
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