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Does writing a booklet make you an 'authorlette' ? Yes, it does. That is one of several key reasons to write an informational tips booklet - author status as an expert on your topic. It takes much less time, money, and stress to write a bo...
Marketing marketing booklet fromI trained as an accountant so I'm not used to being excited aboutmy work.I've changed careers and I'm now an Internet marketing guru. I'vegot all the right tools in my bag... I've written an eBook, Ihave a direct response web...
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Marketing marketing business people services products businessesBanish Boring PhotosBy Jessica AlbonCopyright 2003, The Write ExposureThe average newsletter generally has average photos: headshots, people shaking hands or talking on the phone. If you're looking to invigorate your photos, try these tips.Black...
Marketing marketing photos color photo hands peopleAlthough I never met the man, I imagine Lou Boudreau would have made one heck of a field sales trainer. In 1942 the 24-year old Cleveland Indians shortstop was promoted to player/manager of his team, and for the next eight years Boudreau did what we,...
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Marketing marketing customers mail customer couldSell More Books With a Powerful Back CoverJudy Cullins©2003Did you know that your book's back cover information is, after thecover, the best way to sell more books? And, that most authors,emerging and experienced, miss this opportunity to e...
Marketing marketing cover book testimonials fromDid you ever buy something you didn't really want because the bonus you received was worth the price you paid? I did it this week.Several days ago I received an offer in the mail from a leading business magazine. Only one paragraph in the two pa...
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