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What to Say When the Media Calls by: Carolyn Moncel If the media were to call you today for an interview, would you know what to do or say? That question was posed during a recent conference on small-business ownership and micro enterprise creat...
Marketing marketing reporter interview story donapost themIs Your Marketing Full of Holes? by: Charlie Cook You wouldn't try to collect water in a bucket that leaked or catch fish with a torn net, but that is what many service professionals and small businesses do. They work hard to attract client...
Marketing marketing prospects contact peopleOK People - Let's Get Real! by: Cathy Bryant It's all about numbers - or so some ezine publishers would have you believe. 10,000 subscribers and counting! 20,000 subscribers and counting! 30,000 subscribers and counting! You get the ...
Marketing marketing subscribersThis short essay explores the history of online shopping from the author’s perspective. The essay concludes with a list of e-commerce features that should meet the needs of emotional shoppers.A few years ago, someone prophesised that workplace off...
Marketing marketing shopping online shops lessWhen you begin to send out your press releases, you will start to get calls and emails from the editors requesting samples of your product. What do you do? Well that all depends. Below are some tricks and tips for gauging when you should or shouldn&a...
Marketing marketing product sample send sending editors themLink PopularityLink popularity is simply the total number of web pages that link to your web page. Link popularity is an extremely important factor that is used by most of the major search engines to rank web pages and web sites. In general, the majo...
Marketing marketing link links search exchange siteNo other element of marketing will make your business succeed or fail faster than your copywriting. Good copywriting can earn you a fortune. Bad copywriting will sink your business faster than the Titanic!However, rather than write an article on how...
Marketing marketing copywriting write gary bencivenga halbertIf you own a web site or if you are going to build a newone, the most important thing about your site is to achieveas high as possible visitors to sales conversion rate. Although they say that "the traffic is king online", ifyour website converts poo...
Marketing marketing unique proposition selling businessDo you use your own virtual server to send out your magazine? I do. Be warned, I have discovered bad things that can happen when you don't check your server before you send to your list.Last week, I was getting ready to send out to my subscriber...
Marketing marketing list change newsletter server sendThere it is. That darn phone! And you have to pick it up and call someone you don’t know. You need to make some cold calls. The first thing to know is this - the longer you put off picking up the phone and making that first call, the heavier that p...
Marketing marketing willself calling