6,217 articles related to "marketing"

Get Your Customers to Say YES

Many of us dread the part during the sales process wherewe have to ask for the order, especially if the customer says"no". What happened? It seemed like the customer was with youall along.They were smiling and nodding their head. What could have gone...

Marketing  marketing customer presentation questions will
The Art of Networking

Before there were computers and the Internet, before televisionand radio, before phones and electricity, business people stillhad to find ways to promote their businesses. The archaicpromotional technique they used is still in practice today. Thetech...

Marketing  marketing people networking business
CUSTOMER PERSONALITY TYPES DOES IT MATTER

Marketing types are fond of classifying people intocategories. Here are four which I took from "Differentiate OrDie," by Jack Trout with Steve Rivkin. (John Wiley & Sons, NewYork, 2000, p15.) Only the first few words of each are includedhere.> Intuit...

Marketing  marketing details type will
Case In Point Getting Your List To Respond

by Karon Thackston © 2002http://www.ktamarketing.com We all wish we could have ultra-responsive mailing lists, don’t we? The dream of most marketers is to send out their ezine and sit back to watch a flood of orders come in. After all, while w...

Marketing  marketing rate subscribers ryan
A Battle Of Products Or A Battle Of Perceptions

Marketing is not a battle of products; it's a battle of perceptions. It doesn't matter if you have best product or service; it's what people think that counts. That is not to say that you shouldn't have a good product or service -...

Marketing  marketing mind product service prospects change
Using a USP to Quickly Connect With Prospects

The acronym USP (Unique Selling Proposition) was created byRosser Reeves, marketing expert in the 1960's. Over time,his concept has been used by others, called different namesby different individuals and pretty much has taken on a lifeof its own...

Marketing  marketing business unique selling about
How To Go Long With Your Web Marketing

If you've ever done any investing, you're probably familiarwith the term "going long". In a nutshell, going long meansinvesting for long-term profits. And it's probably thesafest, if not surest way to make money in a sometimesvolatile ...

Marketing  marketing strategy website
Becoming A Talent Scout vs. A Recruiter

After being in this industry for over 12 years I've learned a lot about people and about myself. One of the most important things that has happened for me is self development. Folks this IS the ONE thing that HAS to happen before you will become...

Marketing  marketing people recruiter
I'm Subscribing, Not Buying Don't Make It Personal

If I'm subscribing to your ezine or newsletter online myemail-address should be sufficient. So why do you requiremy full name/address/birth date/annual-income/etc?You post a Privacy Statement on your website, but where ismy privacy?Next, I get ...

Marketing  marketing iaposm unsubscribe subject lineasking prospects
Internet Business Doomed by Grand Theft

Every ezine I read these days, including all of my own, theeditors are having to waste valuable space reiterating therules or tightening them up because of the variety of abuses thatthey suffer from unscrupulous subscribers. Listen up, becauseeven if...

Marketing  marketing time addresses