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KICK-STARTING BODY COPYSeveral correspondents to our newsletter, AdBriefing, say that they are having trouble writing body copy for ads. Their problem seems to be the age-old one of how to kick things off – how to make a start. Can I help? Of cours...
Marketing marketing headline benefit bodyWant to create print ads that get results? Below are three keys to get you started.1. Write for the eye. Print ads are visual. Therefore, craft ads with the eye in mind.Eyes are kind of picky, though. So, here’s a checklist of what eyes like and do...
Marketing marketing customers print eyes potential themOne Way Linking Campaigns by: Vikas Malhotra The importance & the context of building links coming into your web site was detailed in the article "The importance of building backlinks" Now we approach the next step on the links ladder. This is ...
Marketing marketing link linking linksIs That My Butt?By Jeff NeilIs that my butt? Now that's an interesting question. But to be perfectly honest I'm not concerned with my butt. Not your butt. Not any one's butt.But...It sure got your attention. Just like it got mine. And ...
Marketing marketing people headlinesHow many times a day have you seen the same ad? If you are like me, you hit the delete key and go on. The product or service may be outstanding, but you need to get your ad read first to be successful. Many affiliate programs give you ads to run. The...
Marketing marketing headline people wordsMake Your Customer Your Friend by: Kit Lum The simplest way to describe a ‘durian’ (pronounced doo-ree-ann) is to say it’s a yellowish-green fruit about the size of an mid-sized watermelon. It has a thick skin of spikes, and a rich bitteri...
Marketing marketing durian durians fruit business fromIf Networking Is So Hot.... by: Linda Carlson If Networking Is So Hot, Why Aren't I Rich? How to make today's NEW streamlined 'networking' work! By Linda Blew Carlson Before we start, please note that in this article 'ML...
Marketing marketing people business networkingA well-oiled pay-per-click search engine campaign can land hundreds of highly targeted visitors on practically any website within a matter of days. That isn't new information. Most experienced online business owners already know it.But pay-per-c...
Marketing marketing campaign profit followUnique Selling Proposition, or USP, is a term that refers to the one thing about a product or service that makes it distinct from all others.No matter what you sell, it is critical to define what sets you apart from your competition, makes your produ...
Marketing marketing business market product competitionRemember the old time circus announcer who would shout at all oncomers, "Step Right Up..."? Well things haven't changed a whole lot since then. Today, every time you open your email, someone is telling you the very same thing..."Step Right Up an...
Marketing marketing endorsement people product about