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Do you know the differences between writing copy for the web and writing copy for print? Some of the answers will go against your intuition and against cultural norms. But, these facts detail how people read on the web. There's no use in arguing...
Marketing marketing reading users read websiteFour years ago I was a total "computer dummy", noteven knowing how to turn one on (a computer, I mean!).However, fortunately I developed associations withsome "computer geeks", who suggested marketing myvarious books on the internet. This subsequentl...
Marketing marketing internet writing books line creativeEver wondered why inopportunity is so aggressively promoted?Ever pondered... deep inside yourself, why perfectly "charismatic people" are chronospheres away from wealth, independence and personal power?Not successful yet... despite all your legitimat...
Marketing marketing people wealthPersonalization has quickly gone from being the hottest new "must-have" for e-content to the most misunderstood and misused e-accessory. Some e-zine writers are particularly guilty of crossing the line between good touch - bad touch. I've notice...
Marketing marketing personalization zine speakAs a former CEO of a good size industrial company, I always found it strange that I didn't have more salespeople call me directly. Did they know I always answered my own phone? Did they not intuitively understand that, at some point, I would be ...
Marketing marketing decision level makers salesRemember, when you write your sales copy, that you are not a lecturer andyour potential customer is not the audience.The three required building blocks of great sales copy are Introducing theproduct, Arguing why it is the best value or quality, and P...
Marketing marketing product sales testimonialsSpring is in the air! Major department stores have been promoting Spring merchandise ever since the middle of February. The stores are hoping that the brightly colored Spring merchandise and displays will entice window shoppers to drop in and buy a f...
Marketing marketing spring customers services business improveMIDI Maestro MM4 http://www.deprice.com/midimaestromm4.htmMIDI Maestro is music software designed for use by amateur and professional music directors, conductors, and soloists in live musical theater and similar musical accompaniment situations. Dyna...
Marketing marketing midi maestro music views powerfulHow To Attract More Leads by: Don Pooley One northern Manitoba February, Bert, a new AA convert, was driving me from Flin Flon to The Pas to work with another agent. Bert's enthusiasm for AA bubbled throughout the trip, and I learned many t...
Marketing marketing referrals someoneWhat Distinguishes You From Your Competitors? by: Catherine Franz In marketing, U.S.P. is the acronym for unique selling proposition. The USP process answers the distinct question: "What distinguishes your product or service from similar product...
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