6,217 articles related to "marketing"

7 Steps to Sell Your Boss on Social Media Marketing

With words like "tweet," "blog" and "unfriend" entering our standard lexicon, there's no question that social networking has a significant place on our contemporary culture. And it's no surprise that many companies have been using social me...

Marketing  marketing social media company will
Ten Tall Tales of Traditional Marketing #2

You have our permission to publish this article electronically or in print, at no cost, as long as the bylines are included. Please print the article in its entirety unchanged and notify the author by email when you use it.~~~"Ten Tall Tales of Tradi...

Marketing  marketing advertising remarkable unremarkable people company
The Art of Successful Branding

Branding: it’s a term that carries great weight in the world of advertising. Successful branding is best illustrated by the world’s most prominent corporations, but it’s no less important to the small business owner. Your Brand is your identity...

Marketing  marketing brand company they
Marketing is a Long-term Investment

Marketing is a Long-term Investment by: George Torok "Dig your well before you're thirsty" is the title of a wonderful book by Harvey Mackay. It is smart advice for investing your money, "Save your money before you need it", or growing your...

Marketing  marketing business currency cash
Cutting Down Your Trade Show Budget

Cutting Down Your Trade Show Budget by: Susan Friedmann Whenever a recession or volatility threatens the economy, companies immediately look at where they can cut budgets. Without much forethought, the first to hit the block is inevitably traini...

Marketing  marketing training company
How To Generate Leads And Grow Your Business

How To Generate Leads And Grow Your Business by: Charlie Cook If you are an independent professional or small business owner, building the list of prospects you market to should be one of your core marketing activities. The more people who are i...

Marketing  marketing people services email lead
Forget Conventional Marketing - Embrace the Web!

et Conventional Marketing - Embrace the Web! by: Lee Traupel Tactical marketing processes are once again undergoing fundamental shifts from traditional to web-based processes. Many traditional marketing firms/agencies are still touting the tried...

Marketing  marketing lead leads make
Speed Kills on the Web!

d Kills on the Web! by: Lee Traupel I only have to point to the 555 plus failed.com companies (according to Web Mergers) as the poster children of the "speed at any cost" business mantra that clearly doesn't work. And these were companies w...

Marketing  marketing business time build really
How To Promote Your Hotel Website Effectively - And For Free!

The old adage - "build it and they will come" has been disproved as a fallacy time and time again. As a hotel or guesthouse owner it is crucial that you understand that you need to do more than just build your site. But how do you go about promoting ...

Marketing  marketing search engines hotel about
Understanding the Difference Between Marketing and Promotion

Are you an online marketer? Or do you simply promote affiliate programs? Marketing is truly the most misunderstood word in use today on the Internet. Let me see if I can clarify this issue just a bit. In Marketing 101 at your local university, market...

Marketing  marketing product company price sell