1,367 articles on "customer"

Mystery Shopper 007

Living a Double Life as a Mystery ShopperAs a mystery shopper you are kind of like a spy. Just as James Bond gets briefed on his next top-secret assignment at some high-tech cave complex beneath a tropical island, you the mystery shopper are briefed ...

Self Improvement And Motivation  self improvement motivation mystery customer companies shopper service
Direct Marketing Puts Information In The Buyer’s Hands

Direct marketing is advertising from a manufacturer or front-end supplier directed to the ultimate consumer of a product or service. Another way of looking at direct marketing is selling to a consumer directly, whether is from a printed magazine camp...

Marketing  marketing direct campaign ways customers
Loyalty Cards Systems – Beware, Some Should Be Avoided

Loyalty Cards Systems – Beware, Some Should Be Avoided by: Jeff Walters Recently, I discussed a loyalty card system with a vendor who was selling quite a number of his systems to restaurants. I was shocked to discover the lack of detailed info...

Marketing  marketing meal restaurant card data customer
I Want My Money Back

I Want My Money Back by: Denise O'BerryNo matter what you do, there will come a time when a customer will ask for a refund for some reason or another. Do you give it to them? That depends. If you have an unconditional money back guarantee, ...

Business And Finance  business finance time customer refund worth
Caring for Your Customers

Caring for Your Customers by: Terri Seymour You probably think I am going to say something like, "The customer is always right." Right?? Wrong. I have many philosophies when dealing with customers, but I definitely do not believe that the custo...

Online Business  online business customer people difficult
Local Company gains Four Nominations in Computer Trade ‘Oscars’

Products of North Staffordshire based computer manufacturers, Optronix Limited, have been nominated in four categories of Computer Trade Shopper’s 2005 Excellence Awards, the computer trade’s equivalent of the Oscars, run in association with Micr...

Computers And Internet  computers internet computer trade optronix manufacturer products customers
Financial Services Marketing Insights A Marketing Compass

What we now call “marketing” began long before the name was coined. In the mid-1800s, traveling salesmen dressed “snake oil" and other tonics in fancy packaging and extolled their virtues to a gullible public. New marketing applications soon pr...

Marketing  marketing financial services business customer firms
Technology's unrelenting assault on Marketing

"Change, you know, has subtle quality. It comes upon you quietly. It creeps and you continue to pleasantly operate on the basis of old and comfortable assumptions and premises until suddenly, change explodes opportunity in front of you. And you are t...

Marketing  marketing customer product technology ways
Keeping Customers With Communication

You work hard to attract new customers, right? Mailings, phone calls, ads, publicity. You have an annual marketing plan devoted to bringing in new customers. What about the customers you already have? What are you doing for them? Of course, you’re ...

Marketing  marketing customers sheets sure need
Building a Referral-Friendly Business

Referrals are an important part of any successful business.They're a great way to keep building your customer base,year after year, without having to go out and pay foradvertising. Instead, you use the power of your currentcustomers to help you ...

Marketing  marketing referrals customers referral send