1,367 articles on "customer"

Technology's unrelenting assault on Marketing

"Change, you know, has subtle quality. It comes upon you quietly. It creeps and you continue to pleasantly operate on the basis of old and comfortable assumptions and premises until suddenly, change explodes opportunity in front of you. And you are t...

Marketing  marketing customer product technology ways
What's really different about your company, product or service

Assuming you’re not the only company on the planet that provides products and services similar to yours, what is it about your offering that’s unique? As with benefits you offer your customers, your uniqueness needs to be tied to things valued b...

Marketing  marketing difference customers benefits customer benefit
How To ‘Cross-Sell’ And ‘Sell Up’ Over The Telephone

Call centres are a land of missed opportunities. Every call whether inbound or outbound is an opportunity to make a sale or to build a pipeline for a future sale. At the very least there is scope for selling a bigger quantity (selling up) or to sell ...

Marketing  marketing customer needs wants questions
Color Psychology To Market Your Products

When promoting your business, there are a lot of things you need to consider. There are your target customers that you need to attract, the products you need to market and the marketing strategy you need to maintain. After figuring that information o...

Marketing  marketing colors customers they
Three Keys to Crafting Successful Print Ads

Want to create print ads that get results? Below are three keys to get you started.1. Write for the eye. Print ads are visual. Therefore, craft ads with the eye in mind.Eyes are kind of picky, though. So, here’s a checklist of what eyes like and do...

Marketing  marketing customers print eyes potential them
3 Ways to Gain and Keep Customers Using Postcards

3 Ways to Gain and Keep Customers Using Postcards by: Brett Curry In today’s competitive (sometimes cutthroat) marketplace, savvy business owners need to constantly look for ways to get and, more importantly, keep their customers. When used pr...

Marketing  marketing customers mail business customer offer
Walking Talking Advertisements

Walking Talking Advertisements by: Will Dylan So you've made a sale. Great! Now what? You're not just going to sell your new customer a product and let them walk away, are you? Not when you're marketing on tight budget! You now ...

Marketing  marketing referral business customer program
Financial Services Marketing Insights A Marketing Compass

What we now call “marketing” began long before the name was coined. In the mid-1800s, traveling salesmen dressed “snake oil" and other tonics in fancy packaging and extolled their virtues to a gullible public. New marketing applications soon pr...

Marketing  marketing financial services business customer firms
Building a Referral-Friendly Business

Referrals are an important part of any successful business.They're a great way to keep building your customer base,year after year, without having to go out and pay foradvertising. Instead, you use the power of your currentcustomers to help you ...

Marketing  marketing referrals customers referral send
Mystery Shopper 007

Living a Double Life as a Mystery ShopperAs a mystery shopper you are kind of like a spy. Just as James Bond gets briefed on his next top-secret assignment at some high-tech cave complex beneath a tropical island, you the mystery shopper are briefed ...

Self Improvement And Motivation  self improvement motivation mystery customer companies shopper service