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Copywriting and Your Five Senses by: Karon ThackstonIn its most basic form, copywriting is, among other things, the art of conveying a message in writing for the purpose of persuading someone to do something. This is especially true when writing...
Marketing marketing cinnamon smellA Newsletter Is Worth A Thousand Words – Part 2 by: Janice Byer, CCVA, MVA In Part 1 of our article on newsletters, we discussed the benefits of a newsletter and there various formats they can be designed in. In Part 2, we will discuss what ki...
Marketing marketing newsletter include content articles sureBridging the Chasm from Lead to Loyal Customer by: Julie Chance Bridging the Chasm from Lead to Loyal Customer: A Step by Step Guide for Developing Awareness, Building Credibility and Acquiring Customers Have you ever watched a documentary about...
Marketing marketing potential customers chasm product serviceAutoresponders: Ease Your Life by: Pavel Lenshin What every small business operator always lacks is time. Sometimes lack of time leads to inefficiency, what in its turn, leads to business failure even if you have plenty of financial resources. T...
Marketing marketing autoresponder email time theyt Your Sales Engine! by: Kimberly Stevens Does your business run on a sales engine or a sales effort? A sales effort is something that has to be done every time you want to make a sale. But, a sales engine is something that, once put into place,...
Marketing marketing relationship time sale sales consultantsA recent debate started me thinking about how some marketing strategies can be right for one Web site, but wrong for another depending on the site’s purpose and the underlying reasoning behind the action. If an action doesn’t directly and logical...
Marketing marketing articles product sites looking informationREPRINT GUIDELINES-You are free to publish the following article in it'sentirety in your eZine or on your website. Our onlycondition is that you MUST keep the information about theauthor,(c) notice and resource box at the end intact.Please let u...
Marketing marketing describe itaposs listYour Perfect Customer is real only in your mind. He or sheis the one individual most representative of your target. Theone to whom you always speak one-on-one in your newsletter andon your site.To bring this person to the forefront of your mind incry...
Marketing marketing perfect customer maleTrack Your Advertising Or Perish...Copyright 2002 lessworkmoremoney.com By Armand MelansonHave you ever tried to find a light switch in a darkenedroom? You grope around helplessly hoping to find the switch.This is a good metaphor for the way many bus...
Marketing marketing tracking track willWhat's your favorite search engine?Mine used to be Infoseek. For a while Infoseek was the onlysearch engine I used, and the name "Infoseek" was fixed onmy mind as the place to go whenever I wanted to findsomething on the Internet.But I could car...
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